Case Study Sessions: Drive New Business with a Supportive Ad Tech Partnership

Case Study Sessions: Drive New Business with a Supportive Ad Tech Partnership

September 18, 2023 |
Matt Shore

In our previous installment of Case Study Sessions, we shared success stories from three different companies that leveraged AdDaptive’s targeting solutions to effectively re-engage with their audience. Re-engagement is a powerful tool to drive conversions for your business, but it’s not the only option.

Every campaign is unique, which is why having an ad tech partner that can build a personalized approach to help you reach your goals while supporting the work you’re already doing is extremely valuable. In the days of cautious optimism when it comes to ad spend, the importance of efficiently moving prospects through the funnel towards purchase is crucial.

These three clients were able to drive new business and conversions with the help of unique advertising strategies built by AdDaptive.

 It’s time for another Case Study Session. 

Glass manufacturer reaches niche vertical at scale using AdDaptive’s display advertising to engage qualified leads, increasing site traffic by 218% and yielding new business

Goals

 A leading glass manufacturer aspired to engage a niche audience of architects. The company intended to expose the audience to their brand through banner ads and drive traffic to their website, where relevant content would inspire qualified leads to fill out a form to learn more. Previous vendors’ efforts proved this audience was difficult to reach digitally at scale; in search of both accuracy and reach, they turned to AdDaptive.

Solution

Fueled by validated online and offline data, AdDaptive’s powerful technology was able to identify the niche audience, learn about their engagement habits, and deliver banner ads accurately and at scale. Over three months, the campaign was constantly optimized to ensure ads were being delivered to high-quality accounts that would impact the customer’s bottom line.

Results

A high CTR (0.19%) and over 16,000 engagements proved the combination of data, technology, insights, and strategy were aligned with the customer’s goals and the audience’s interests. The campaign caused a 218% increase in site traffic, which led to many new business opportunities. In understanding the customer’s goals and audience, AdDaptive crafted a custom solution that proved beneficial for the customer, even beyond the flight of the campaign.

Healthcare client achieves conversion goal by complementing its internal solution with AdDaptive’s refined B2B targeting

Goals

A client sought to increase its white paper downloads and optimize its conversion rate among oncologists and medical professionals. They chose to complement their in-house solution by partnering with AdDaptive.

Solution

AdDaptive deployed a tailored strategy using validated, offline data matched to unique, digital identifiers to pinpoint the target audience within the healthcare industry. These efforts resulted in 7,275 white paper downloads and over 16 million impressions.

Results

Seeing the results from AdDaptive’s B2B targeting exceed its internal solution, the company reallocated resources and increased its budget with AdDaptive by 180%. Investing in AdDaptive’s solution brought over 18,000 conversions in 2 months, and the client’s site traffic, form fills, and orders were up 16% YOY.

AdDaptive produces 69,000+ conversions for world leader in lab equipment manufacturing

 Goals

An American public research, development and manufacturing company aimed to increase purchase intent among tech-savvy shoppers.

Solution

AdDaptive’s proprietary B2B Data and Technology enabled the client to efficiently reach the target audience of lab managers, technicians, and decision makers on a multinational scale.

Results

By pinpointing the appropriate audience members based on their likelihood to invest in the advertised technology, AdDaptive’s campaigns drove over 69,000 conversions (e.g.,. poster downloads, form fills, information requests, contact forms, etc.) for the company.

Strategy that Fuels Conversions

AdDaptive is proud to support our clients no matter what their goals are at every step of the campaign journey. Our advertising experts make sure that the right strategy is put in place before launch to drive the results you need from start to finish and beyond. This way you can reach the accounts that matter most to you and deliver the right message at the right time to spark conversion.

That’s the AdDaptive Advantage. 

 

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Case Study Sessions: Re-engage Your Audience Effectively

Case Study Sessions: Re-engage Your Audience Effectively

August 29, 2023 |
Matt Shore

In our previous installment of Case Study Sessions, we shared three examples of companies that were able to reach their incredibly unique audiences through AdDaptive’s powerful targeting capabilities. But what happens when you need to reach out to your audience a second time?

Re-engaging your audience is a great way to move previously interested prospects through the funnel, enhance market presence during peak selling seasons, and upsell existing customers. Most importantly, finding the perfect spot where you can effectively engage your audience without overwhelming them is crucial for campaign success.

With AdDaptive’s accurate targeting solution, you can ensure your re-engagement campaigns are being delivered to the right accounts at the right time with the right message. What does a successful re-engagement campaign look like? Just ask these three clients who leveraged re-engagement in their advertising approach.

 It’s time for another Case Study Session. 

Software Company Drives Conversions From Previously Interested Prospects

Goals

A B2B software company aimed to achieve conversions among users who previously engaged with their creatives.

Solution

AdDaptive devised a tailored, comprehensive strategy to re-engage users who had shown prior interest without overwhelming them. This included frequency caps across various devices as well as rigorous brand safety measures to ensure relevant and safe ad placement.

Results

After two months, the company saw over 12 million impressions and over 1,000 conversions, exceeding their previously defined KPIs. The ease of communication and the transparency with optimization between the AdDaptive and the client led to additional successful monthly campaigns.

Roofing Company Re-engages Prospects Successfully During Peak Season

Goals

 

A roofing company strived to achieve a high CTR despite the construction industry not seeing great success in digital advertising as work typically occurs in the field rather than behind a screen. They were looking to engage roofing contractors during peak roofing seasons.

Solution

AdDaptive created a strategy that not only targeted the client’s unique audience but re-engaged those users through peak selling season. AdDaptive suggested including B2B Sponsored Content in addition to B2B IP targeting to maximize CTR. Offline data was utilized to reach contractors within the construction industry, and online data was leveraged to re-target those users to further engage them with the brand.

Results

Leveraging online and offline data, B2B Sponsored Content, and retargeting led to above-industry-average CTR during four one-month campaigns (0.18%, 0.20%, 0.20%, 0.14%). Retargeting produced organic traffic on the client’s website and cross-device capabilities provided an opportunity to serve impressions to a business despite the lack of online exposure typical of this industry.

Utilities Company Builds New Service Awareness Among Current Customers

 Goals

A gas and electric company sought to increase awareness surrounding a new service, re-engage their current clients, and inspire them to upgrade their current plan.

Solution

AdDaptive deployed a customized targeting strategy to re-engage the company’s existing clientele by onboarding a list of companies to target through Account-Based Marketing. Display and video media types were combined to strengthen the campaign impact and achieve maximum optimization.

Results

The client was pleased to see the brand awareness AdDaptive had spread among the desired audience. The campaign succeeded in promoting the brand’s new product and services to existing clients, motivating them to take advantage of the upgrade promoted in the ad campaign.

Leverage Re-engagement to Make a Powerful Impact

The buying process has historically been long with multiple touchpoints to move multiple stakeholders through the funnel. Being able to accurately re-engage your audience opens the door for high-quality interactions and a more personalized buying experience for your prospects. AdDaptive is proud to offer word-class targeting measures that can reach and engage unique audiences more than once with the right message and the right time.

That’s the AdDaptive Advantage. 

 

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Case Study Sessions: Reaching Niche Audiences in Hospitality, Aerospace, and Animal Health

Case Study Sessions: Reaching Niche Audiences in Hospitality, Aerospace, and Animal Health

July 24, 2023 |
Matt Shore

When cautious optimism is dictating ad spend decisions, many brands and agencies are expected to “do more with less.” Avoiding wasted impressions is crucial for advertising success especially when you’re trying to reach a very niche audience. 

No matter how specific your audience is, AdDaptive’s cookieless targeting can help get the right eyes in front of your ad campaign and ultimately drive positive outcomes for your business.

How granular are AdDaptive’s targeting capabilities? Just ask these clients from industries including Hospitality, Aerospace Manufacturing and Animal Health.

 It’s time for a Case Study Session. 

Hospitality Company Reaches Niche Audience of Hotel GMs

Goals

A hospitality company was looking to reach a niche audience of hotel general managers with a goal of 5000 conversions in three months

Solution

By leveraging our validated offline data, NAICS codes, and title overlay, we were able to hone in on potential prospects with the GM title that would benefit from the company’s offering. 

Results

This yielded 8,457 conversions in three months, exceeding the client’s original goal. They were thrilled with the results and ended up developing a long-term partnership with AdDaptive for continued advertising success.

 

Aerospace Manufacturing Company Reaches Industry Thought Leaders

Goals

One of the top 3 aerospace companies approached AdDaptive with the goal of building more engagement around a new product from a very specific audience of global industry decision-makers. 

Solution

AdDaptive leveraged validated offline data mapped onto digital identifiers to ensure the company’s ads were delivered to the intended accounts.. 

Results

The company’s expectations were exceeded with 6.7 million desktop and mobile impressions with a CTR of 0.15%. AdDaptive was praised for our holistic advertising approach and ability to hone in on valuable industry thought leader accounts.

 

Animal Health Company Builds Brand Awareness Among Veterinarians

 Goals

A livestock medicine and vaccine manufacturer sought to increase their brand awareness among a niche group of veterinarians. 

Solution

AdDaptive customized validated offline data segments tailored to the company’s unique targeting needs. 

Results

In less than a month, the campaign had already yielded over 2 million impressions from the desired niche audience. The company was thrilled with the results which inspired them to double their media executions with AdDaptive for the coming year.

 

Target with Confidence

AdDaptive understands that every dollar of ad spend counts when you’re building a budget. That’s why we are proud to support our clients in reaching their target audience across vertical markets with ease. Customizing our targeting approach based on specific industries, goals, KPIs, and more is what keeps our clients coming back for continued advertising success. 

That’s the AdDaptive Advantage. 

 

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R&D Company Achieves 69,000 Conversions With AdDaptive’s Solution

R&D Company Achieves 69,000 Conversions With AdDaptive’s Solution

December 20, 2018 |
Laura Bakopolus Goldstone

An American public research, development, and manufacturing company aimed to increase purchase intent among tech-savvy B2B shoppers of medical equipment. Leveraging access to reliable data, AdDaptive’s proprietary B2B technology enabled the client to reach the target audience of lab managers and technicians on a multinational scale, yielding 69,000 conversions. Gain insight into the success AdDaptive brought them and explore how it applies to your digital advertising needs through this case study video:

View on YouTube

About the Case Study Video Series

AdDaptive’s case studies shed light on specific experiences we have had with our clients and the successes we have worked hard to bring to their companies. We invite you to learn about the power of AdDaptive’s technology through our case study videos, blog posts, and other content assets. Ready to take the next step? The best way to experience AdDaptive’s power first hand is through a live demo with a member of our team. Click below to discover how AdDaptive’s ad tech solutions can benefit for your organization in myriad ways.

Get started with AdDaptive today

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AdDaptive Exceeds Client Conversion Goal By 3K

AdDaptive Exceeds Client Conversion Goal By 3K

November 21, 2018 |
Laura Bakopolus Goldstone

A business solutions company wanted their ads to reach hotel GMs, with a goal of achieving 5,000 conversions in 3 months. AdDaptive incorporated validated offline data into a comprehensive strategy in which NAICS codes and title overlay refined the company’s audience segment. AdDaptive’s technology delivered the client’s ads to the intended recipients successfully. In 3 months, AdDaptive delivered 3.2 million impressions, achieving a 0.11% CTR and driving 8,457 conversions. Exceeding the conversion goal by over 3k among a niche audience inspired a long-term strategic relationship. That’s the AdDaptive advantage.

Gain insight into the success AdDaptive brought them and explore how it applies to your digital advertising needs through this case study video:

 

About the Case Study Video Series

AdDaptive’s case studies shed light on specific experiences we have had with our clients and the successes we have worked hard to bring to their companies. We invite you to learn about the power of AdDaptive’s technology through our case study videos, blog posts, and other content assets. Ready to take the next step? The best way to experience AdDaptive’s power first hand is through a live demo with a member of our team. Click below to discover how AdDaptive’s ad tech solutions can benefit for your organization in myriad ways.

Get started with AdDaptive today

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AdDaptive Exceeds CTR For Private Food Manufacturer

AdDaptive Exceeds CTR For Private Food Manufacturer

October 24, 2018 |
Laura Bakopolus Goldstone

A private food manufacturer called on AdDaptive to reach a niche B2B audience. In helping the client achieve their goals, AdDaptive deployed a strategic, comprehensive solution to yield strong results. Gain insight into the success AdDaptive brought them and explore how it applies to your digital advertising needs through this case study video:

 

About the Case Study Video Series

AdDaptive’s case studies shed light on specific experiences we have had with our clients and the successes we have worked hard to bring to their companies. We invite you to learn about the power of AdDaptive’s technology through our case study videos, blog posts, and other content assets. Ready to take the next step? The best way to experience AdDaptive’s power first hand is through a live demo with a member of our team. Click below to discover how AdDaptive’s ad tech solutions can benefit for your organization in myriad ways.

Get started with AdDaptive today

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How Addaptive Brought 1,000 Conversions to B2B Software Company

How Addaptive Brought 1,000 Conversions to B2B Software Company

October 03, 2018 |
Laura Bakopolus Goldstone

About This Case Study Video

A B2B software company intended to leverage AdDaptive’s analytical abilities and strategic ad placement. They aimed to convert users who had previously engaged with their creatives. In the end, ease of communication and transparency with optimization throughout the two-month campaign led to all KPIs being exceeded. On the client’s behalf, AdDaptive’s technology achieved 12 million impressions and over 1000 conversions, and resulted in a relationship that yielded many more successful campaigns.

Gain insight into the success AdDaptive brought this company and explore how it applies to your digital advertising needs through this case study video:

 

 
 

View on YouTube

About the Case Study Video Series

AdDaptive’s case studies shed light on specific experiences we have had with our clients and the successes we have worked hard to bring to their companies. We invite you to learn about the power of AdDaptive’s technology through our case study videos, blog posts, and other content assets. Ready to take the next step? The best way to experience AdDaptive’s power first hand is through a live demo with a member of our team. Click below to discover how AdDaptive’s ad tech solutions can benefit for your organization in myriad ways.

Get started with AdDaptive today.

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B2B IT Company’s Site Traffic Improved

B2B IT Company’s Site Traffic Improved

September 26, 2018 |
Laura Bakopolus Goldstone

A B2B IT products and services company came to AdDaptive aiming to increase site traffic for 10 co-op partners targeting various verticals. Gain insight into the success AdDaptive brought them and explore how it applies to your digital advertising needs through this case study video:

 

 View on YouTube
 

About the Case Study Video Series

AdDaptive’s case studies shed light on specific experiences we have had with our clients and the successes we have worked hard to bring to their companies. We invite you to learn about the power of AdDaptive’s technology through our case study videos, blog posts, and other content assets. Ready to take the next step? The best way to experience AdDaptive’s power first hand is through a live demo with a member of our team. Click below to discover how AdDaptive’s ad tech solutions can benefit for your organization in myriad ways.

Get started with AdDaptive today.

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Cloud-Based Client Increases Sales With AdDaptive’s Technology

Cloud-Based Client Increases Sales With AdDaptive’s Technology

September 06, 2018 |
Laura Bakopolus Goldstone

About this Case Study

Gain insight into the success AdDaptive brought an industry-leading cloud-based tech company. But you don’t have to be a cloud-based technology company to achieve similar success: Explore how this case study applies to your digital advertising needs through this video:

 

View on YouTube

About the Case Study Video Series

AdDaptive’s case studies shed light on specific experiences we have had with our clients and the successes we have worked hard to bring to their companies. We invite you to learn about the power of AdDaptive’s technology through our case study videos, blog posts, and other content assets. Ready to take the next step? The best way to experience AdDaptive’s power first hand is through a live demo with a member of our team. Click below to discover how AdDaptive’s ad tech solutions can benefit for your organization in myriad ways.

Get started with AdDaptive today.

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Successes Of AdDaptive’s Clients [INFOGRAPHIC]

Successes Of AdDaptive’s Clients [INFOGRAPHIC]

June 21, 2018 |
Laura Bakopolus Goldstone

Across All Industries

Case studies are great ways for companies to illustrate their successes. We at AdDaptive work with a variety of different industries, including, but not limited to:

  • Technology
  • Food Manufacturing
  • Higher Education
  • Aerospace
  • Healthcare
  • Banking
  • Telecommunications
  • Dental
  • Lab Equipment
  • Travel
  • Research & Development
  • Agriculture

Tech + Data + ABM = Success

Our powerful technology, accurate data, and human-focused, account-based marketing management contribute to the wide range of successes we have been able to bring our clients over the years. Whether your KPI is a certain percentage CPA, a number of conversions, or a dollar amount increase, our technology has the ability to target the right business professionals to deliver your ad to them, in turn achieving your goals.

Don’t see a stat that applies to your upcoming campaign? Our account-based approach allows us to tailor to your needs based on your industry, audience, and goals. Overall, our unique targeting technology boosts your display, native, and video advertising efforts by reaching unique business audiences at scale, maximizing ROI, and providing more valuable audience insights than any other solution in the industry.

Experience the Power Firsthand

If you are ready to discover the successes we will bring to your company, book a demo and experience the power of our technology for yourself.

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