B2B Advertising Resources to Make You an Expert
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Strategy, Marketing, and More: An Interview with Laura Goldstone
Media 7/The ABM Report published the strategic insights provided through a thought leadership interview with AdDaptive’s Director of Communications & Branding Strategy, Laura Goldstone, in March 2022.
The interview touched upon a range of hot topics looking towards the future of content marketing, including market approach, targeting capabilities, and proving ROAS with transparent analytics reports.
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B2B vs B2C Data One Sheet
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Complementing In-House Solutions
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B2B vs B2C One Sheet
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ABM One Sheet
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ABM Infographic
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Display Ad One Sheet
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AdDaptive B2C Media Kit
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AdDaptive B2B Media Kit
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Media Type Combinations Per KPI
Each individual media type has the power to maximize the results of a campaign. Combining media types will then drive campaign results in specific areas. The insight into which creative combinations will perform best for each objective is a huge strategic and competitive advantage guaranteed to impact campaign success. Our team explored which combinations of display, native, and video ads yielded success across a variety of KPIs. The results help our clients boost business outcomes in a more strategic way.
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The ABM and Analytics Journey
The alignment of your sales and marketing departments is crucial to success in today’s online B2B landscape, but how do you get these two teams on the same page? The answer lies in transparent analytics. Explore how to unite marketing and sales with precise analytics with the resources below.
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AdDaptive’s Offline Data Targeting Yields Above Average CTR for Construction Company
A tool and industrial metal supplier was looking to promote a new product and turned to AdDaptive for help reaching a niche audience, focusing on highway and road construction companies. Click below to learn about the custom solution AdDaptive deployed and the fantastic results yielded for the client.
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[PRESS RELEASE] AdDaptive Named a Contender among the top B2B Advertising Solutions
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