Discover AdDaptive’s presence in the news and explore PR and co-marketing opportunities.

Constant advances in tech and data can speed targeting, personalization, and campaign execution. But instead of feeling overwhelmed, B2B marketers should take the time to explore how AI is reshaping ABM–and how it can help you unleash you fullest potential. Catch insights by co-founder Patrick Shea in this article published November 4, 2025, on MarketingProfs.

On October 8, 2025, MartechView published an exploration of performance marketing in signaling the next big shift in digital advertising. In this article, AdDaptive VP of Sales Ted McNulty examines how in-housing, AI automation, and accountability are redefining the rules of modern marketing, and what brands and the broader ecosystem can learn from performance marketing.

On July 23, 2025, an article on MarTechCube featured VP of Sales Ted McNulty’s insights on hybrid targeting in B2B advertising. In exploring the reality of hybrid work, McNulty explored how advertisers can better reach decision-makers across devices, locations, and mindsets—and why identity resolution at the company level is critical for campaign performance and reporting.

On July 8, 2025, MarTech Series featured AdDaptive co-founder Kevin O’Malley’s insights on the unique opportunity of B2B CTV. This prominent channel can bring surprisingly positive results to B2B marketers, allowing them to engage their audience more naturally, break free from lower funnel tunnel vision, and take advantage of this omnichannel opportunity.

On June 3, 2025, AdDaptive announced expanded capabilities to its advertising and analytics solution, delivering B2B advertising campaigns with unparalleled efficiency, scale, and insights. With deepened AI-powered offerings in data onboarding, account prioritization, real-time optimization, and more, AdDaptive’s Platform brings success to brands and agencies around the world.

B2B customers don’t want to be surprised. They want clarity. They want expectations met. And they want results they can count on. AdDaptive’s Marketing VP Shannon Majumdar explores marketing-sales alignment to power a positive B2B customer experience (CX) in this article published on MarketingProfs on June 3, 2025.

On April 21, 2025, insights by AdDaptive’s CEO Kevin O’Malley were published on MartechView, covering the importance of having a streamlined data strategy, focusing on quality over quantity, and embracing a “Data Diet” in a post-cookie world.

On November 30, 2023 Digiday published an article that focuses on the importance of pairing accurate data with trusted technology for effective targeting and analytics. The article was written by AdDaptive’s Senior Director of Communications and Branding Strategy, Laura Goldstone, and published the week before Digiday’s December Programmatic Marketing Summit.

In October 2023 AdDaptive’s Senior Director of Communications and Branding Strategy, Laura Goldstone, wrote an article that was published on Digiday’s homepage. The article details the benefits of forming a trusted ad tech partnership to stay ahead of the competition and properly prioritize advertising efforts for the future.

In May 2023 Digiday published an article written by AdDaptive’s Senior Director of Communications and Branding Strategy, Laura Goldstone, to accompany the Digiday Programmatic Marketing Summit. The article focuses on adding empathy to advertising and gaining a true understanding of your audience for maximum campaign success.

AdDaptive has been named a Contender in The Q3 2022 Forrester Wave™: B2B Advertising Solutions report. The evaluation analyzed the industry’s 14 most significant B2B ad tech offerings across 28 criteria spanning current offering, strategy, and market presence. AdDaptive earned its highest scores in product vision, market approach, innovation roadmap, and cross-channel capabilities.

In September 2022, AdDaptive unveiled a new website and logo which reflect the strategic impact of the company’s offerings. The new website and logo are sleek, adaptable, and data-driven to represent AdDaptive’s innovation and thought leadership in the B2B advertising and analytics space.