On Digiday: How advertisers are leveraging offline data and transparent reporting to power campaigns
On November 30, 2023 Digiday published an article that focuses on the importance of pairing accurate data with trusted technology for effective targeting and analytics. The article was written by AdDaptive’s Senior Director of Communications and Branding Strategy, Laura Goldstone, and published the week before Digiday’s December Programmatic Marketing Summit.
On Digiday: How strategic partners help advertisers prioritize amid market shifts
In October 2023 AdDaptive’s Senior Director of Communications and Branding Strategy, Laura Goldstone, wrote an article that was published on Digiday’s homepage. The article details the benefits of forming a trusted ad tech partnership to stay ahead of the competition and properly prioritize advertising efforts for the future.
On Digiday: Why brands are seeking more nuanced, humanized audience segmentation for campaign success
In May 2023 Digiday published an article written by AdDaptive’s Senior Director of Communications and Branding Strategy, Laura Goldstone, to accompany the Digiday Programmatic Marketing Summit. The article focuses on adding empathy to advertising and gaining a true understanding of your audience for maximum campaign success.
Highlights From AdDaptive’s Inclusion In The Forrester Wave™: B2B Advertising Solutions Q3 2022
AdDaptive has been named a Contender in The Q3 2022 Forrester Wave™: B2B Advertising Solutions report. The evaluation analyzed the industry’s 14 most significant B2B ad tech offerings across 28 criteria spanning current offering, strategy, and market presence. AdDaptive earned its highest scores in product vision, market approach, innovation roadmap, and cross-channel capabilities.
A Fresh Look: AdDaptive Intelligence Launches New Website and Logo
In September 2022, AdDaptive unveiled a new website and logo which reflect the strategic impact of the company’s offerings. The new website and logo are sleek, adaptable, and data-driven to represent AdDaptive’s innovation and thought leadership in the B2B advertising and analytics space.
AdDaptive Named A Contender In The Forrester Wave™: B2B Advertising Solutions, Q3 2022
The Forrester Wave™: B2B Advertising Solutions, Q3 2022 report analyzed the 14 most significant B2B advertising solutions across 28 criteria spanning current offering, strategy, and market presence. In the report, Forrester wrote, “AdDaptive is a good fit for B2B organizations with in-house media teams and media agencies with B2B clients.”
On Digiday: Why Reporting and Insights are the Differentiating Factors for Ad Tech Providers
In April of 2022, following the conclusion of their Media Buying Summit, Digiday published a byline article written by Laura Goldstone, AdDaptive’s Director of Communication and Brand Strategy. The article focuses on flipping the script when it comes to vetting B2B ad tech vendors, by first considering their analytics offerings as a differentiating factor and then tying those reports back to targeting capabilities.
Strategy, Marketing, and More: An Interview with Laura Goldstone
Media 7/The ABM Report published the strategic insights provided through a thought leadership interview with AdDaptive’s Director of Communications & Branding Strategy, Laura Goldstone, in March 2022. The interview touched upon a range of hot topics looking towards the future of content marketing, including market approach, targeting capabilities, and proving ROAS with transparent analytics reports.
Align Brand and Agency Data Strategies to Create a Cycle of Proven Advertising Performance
AdDaptive’s co-founder Patrick Shea wrote an article published in AdExchanger in December 2021, focused on the need for brands and agencies to align their ABM advertising strategies with comprehensive, actionable insights. This alignment allows marketers to link their brands’ data with performance and engagement in a meaningful way, achieving scale and accuracy.
Why Partnerships Are Vital to the B2B Advertising Supply Chain
In December 2021, Digiday published an article written by AdDaptive Intelligence covering the importance of building trusted partnerships in B2B advertising in order to strengthen your supply chain. In examining the value agencies provide to brands, the same thing has seemingly always topped the list of needs and challenges: Transparent B2B analytics and actionable insights.
Merritt Group and AdDaptive Speak at B2B Ignite London
Merritt Group’s Pasha Irshad and AdDaptive’s Andrew Piekos spoke at the virtual B2B Ignite London Conference on June 30th regarding the impending elimination of cookies and how it will affect the future of B2B advertising. Gain insights from the industry experts on how to adjust your advertising and analytics approach accordingly.
AdDaptive Launches Site Analytics for Enhanced Reporting
AdDaptive has introduced a new B2B analytics report to help advertisers further evaluate the relationship between their campaigns and website traffic. Site Analytics delivers a holistic representation of target accounts’ engagement so that ad campaigns may be adjusted accordingly to boost awareness, interest, and funnel movement.
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