Discover AdDaptive’s presence in the news and explore PR and co-marketing opportunities.

AdDaptive has released two new B2B channels to help clients increase touchpoints with key accounts and deliver ads where audiences are already engaging. AdDaptive’s newest products, B2B Connected TV (CTV) and Programmatic Audio, open new pathways for companies to increase brand awareness and engagement among target audiences, contributing to a well-rounded B2B strategy.

AdDaptive has released two new B2B channels to help clients increase touchpoints with key accounts and deliver ads where audiences are already engaging. AdDaptive’s newest products, B2B Connected TV (CTV) and Programmatic Audio, open new pathways for companies to increase brand awareness and engagement among target audiences, contributing to a well-rounded B2B strategy.

AdDaptive’s latest technological advancement supports objective-based advertising (OBA) approach to targeting key accounts based on specific objectives. In addition to existing B2B targeting capabilities, OBA adds a component of AI to strengthen the strategy and execution of data-driven ad campaigns, optimizing toward specific goals and yielding better results.

In the newest installment of The B2B Beat, Emily Gaines, Director of Account Management at AdDaptive, interviewed David Wilson, Executive Vice President of Digital Performance and Analytics at Zozimus. The two discussed how our unique vendor-agency partnership drives audience segmentation, accuracy in B2B targeting, how to leverage ABM for success, the power of firmographic analytics, and more.

In February 2020, AdDaptive shared the stage with Initiative (agency) and Cox Business (brand) at Digiday’s Media Buying Summit. The three partners presented a successful ad campaign that employed an innovative B2B targeting solution with impeccable accuracy, a noteworthy feat amid industry changes.