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Highlights From AdDaptive’s Inclusion In The Forrester Wave™: B2B Advertising Solutions, Q3 2022
AdDaptive has been named a Contender in the Q3 2022 Forrester Wave™: B2B Advertising Solutions report. The evaluation analyzed the industry’s 14 most significant B2B ad tech offerings across 28 criteria spanning current offering, strategy, and market presence. AdDaptive earned its highest scores in the criteria of product vision, market approach, innovation roadmap, and cross-channel capabilities.
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AdDaptive Optimizes Platform toward Objective-Based Advertising
AdDaptive’s latest technological advancement supports objective-based advertising (OBA) approach to targeting key accounts based on specific objectives.
In addition to existing B2B targeting capabilities, OBA adds a component of AI to strengthen the strategy and execution of data-driven ad campaigns, optimizing toward specific goals and yielding better results.
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The B2B Beat: A Virtual Conversation with Zozimus Agency
In the newest installment of The B2B Beat, Emily Gaines, Director of Account Management at AdDaptive, interviewed David Wilson, Executive Vice President of Digital Performance and Analytics at Zozimus.
The two discussed how our unique vendor-agency partnership drives audience segmentation, accuracy in B2B targeting, how to leverage ABM for success, the power of firmographic analytics, and more.
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B2B2B Success: Our Tech-Agency-Brand Story at Digiday Conference
In February 2020, AdDaptive shared the stage with Initiative (agency) and Cox Business (brand) at Digiday’s Media Buying Summit. The three partners presented a successful ad campaign that employed an innovative B2B targeting solution with impeccable accuracy, a noteworthy feat amid industry changes.
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