How strategic partners help advertisers prioritize amid market shifts
In October of 2023, Digiday published an article on their homepage titled How strategic partners help advertisers prioritize amid market shifts. Penned by AdDaptive’s own Senior Director of Communications and Branding Strategy, Laura Goldstone, the article focuses on the numerous benefits of forming a trusted ad tech partnership to stay ahead of the competition and prioritize your advertising efforts moving forward.
Keeping track of constant shifts in the industry can be a daunting task for agencies that are focused on campaign optimizations for their brands. With the help of a high-level partnership, campaign shifts, industry trends, economic changes, and more can be foreseen and easily mitigated.
Trust in a strategic ad tech partnership to strategically plan the success of your future campaigns, without discounting current goals.
Read more in AdDaptive’s byline on Digiday: