AdDaptive Named a Contender in The Forrester Wave™: B2B Advertising Solutions, Q3 2022
AdDaptive has been named a Contender in the Q3 2022 Forrester Wave™: B2B Advertising Solutions report. The evaluation analyzed the industry’s 14 most significant B2B ad tech offerings across 28 criteria spanning current offering, strategy, and market presence.
AdDaptive earned its highest scores in the criteria of product vision, market approach, innovation roadmap, and cross-channel capabilities. AdDaptive also received the highest scores possible in the business publications and creative development criteria, and among the second highest scores in the commercial model criterion.
The Forrester Wave™: B2B Advertising Solutions report evaluated the 14 most significant B2B advertising offerings across 28 criteria spanning current offering, strategy, and market presence.
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