Breaking Silos: Why Sales and Marketing Must Align for CX-Driven Campaign Success
This piece was originally published on MarketingProfs. B2B customers don’t want to be surprised. They want clarity. They want expectations met. And…
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B2B Advertising Insights
Research, product news, and practical guidance on account-based advertising, audience targeting, and campaign measurement — from the team building the platform.
Why Marketers Need a Data Diet in the Age of AI Overload
This piece was originally published on Martech View. Drowning in too much data and too little insight? Discover why marketers must streamline…
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Use Reporting Insights to Increase Engagement while Avoiding Oversaturation
Ads are everywhere From desktops, laptops, TVs, and mobile devices to billboards and kiosks, ads truly are everywhere you turn today. The…
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AdDaptive’s Netflix + Premium CTV Inventory Offering
With so many streaming services available today, it can be difficult for agencies to decide where to run their CTV ads. Is…
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Complement Your LinkedIn Ads with Programmatic
LinkedIn is inarguably a leader in both the social media world and the digital advertising world, accounting for almost 25% of US…
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Digiday Programmatic Marketing Summit May 2024 Recap
Digiday just held their bi-annual Programmatic Marketing Summit May 15-17 in sunny Palm Springs, CA. As always, AdDaptive was a proud sponsor…
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Mirren Live 2024 Recap
The annual Mirren Live conference was held at the World Trade Center in New York City on May 7 & 8, once…
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Elevate Your Campaigns with New Media Formats
Just as each campaign is unique, so is each target audience segment and their preferred methods of engaging with content. Incorporating new…
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Cookieless Targeting and Reporting
Future-proof your digital advertising strategy It’s the buzzword of the year in the digital advertising industry: cookieless. Cookie alternative solutions and strategies…
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Digiday Media Buying Summit March 2024 Recap
Digiday’s March 2024 Media Buying Summit had the highest attendance in Digiday’s history.
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Validated Offline Data: The Power of a Cookieless Digital Advertising Solution
Going Cookieless 2024 is here, and the gradual removal of cookies from Google Chrome is now well underway. Thankfully, there is no…
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Combat Digital Ad Fraud with Validated Data and Targeting Techniques
Digital advertising is ever-expanding, on both a domestic and a global scale. Ad spend continues to increase year-over-year, and forecasts predict further…
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