Build Advertising Trust with Transparent Data
Collaborative Transparency As the digital advertising industry continues to expand year over year, advertisers are often overwhelmed by the sheer number of…
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B2B Advertising Insights
Research, product news, and practical guidance on account-based advertising, audience targeting, and campaign measurement — from the team building the platform.
AdDaptive’s Top 5 Blog Posts of 2023
As the year comes to a close, we’d like to take a quick look back on the hottest topics of 2023 as…
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Digiday Programmatic Marketing Summit December 2023 Recap
The final industry conference for 2023 was Digiday’s Programmatic Marketing Summit, which took place December 4-6 in New Orleans, LA. AdDaptive sponsored…
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Applying Attribution Learnings to Future Campaigns
This blog post serves to follow the first post of our Attribution series, Accurate Attribution to Drive Campaign Success, and goes into…
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Digiday Media Buying Summit October 2023 Recap
This year’s October Digiday Media Buying Summit was held October 3-5 in Naples, Florida at the Ritz Carlton. AdDaptive was proud to…
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Add Video Advertising to Campaigns to Boost Engagement
The Popularity of Video Ads Among the available digital advertising media types, video has been proven to be the most popular medium…
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How strategic partners help advertisers prioritize amid market shifts
In October of 2023, Digiday published an article on their homepage titled How strategic partners help advertisers prioritize amid market shifts. Penned…
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Case Study Sessions: Drive New Business with a Supportive Ad Tech Partnership
In our previous installment of Case Study Sessions, we shared success stories from three different companies that leveraged AdDaptive’s targeting solutions to…
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Accurate Attribution to Drive Campaign Success
Measure Campaign Engagement with Actionable Analytics Shifting from one campaign to the next, agencies and brands aim to continuously optimize their targeting…
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Expert Optimization: What Sets AdDaptive Apart in the Market?
Part five of our Expert Optimization series Over the past month, we shared the incredibly valuable thoughts, tips, and recommendations from our…
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Expert Optimization: Advice Roundtable
Part four of our Expert Optimization series AdDaptive’s granular approach to advertising has helped countless clients consistently reach their advertising goals. In…
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Case Study Sessions: Re-engage Your Audience Effectively
In our previous installment of Case Study Sessions, we shared three examples of companies that were able to reach their incredibly unique…
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