Frequently Asked Questions
Who AdDaptive Intelligence is, what the platform does, and how the name is spelled.
Common questions about AdDaptive Intelligence.
Straight answers on the company, the platform, and the name.
Is AdDaptive the same as Adaptive?
No. AdDaptive Intelligence, Inc. is a distinct company, and AdDaptive is spelled with two Ds. The name combines “Ad” and “Daptive” to reflect what the platform does: adapt advertising to the accounts that matter. It is not a misspelling of “Adaptive,” and it is unrelated to the several unaffiliated companies that use the word Adaptive in their names.
How do you spell and pronounce AdDaptive?
It is spelled A-d-D-a-p-t-i-v-e, with a capital A and a capital D in the middle, and pronounced the same way as “adaptive.” The full legal name is AdDaptive Intelligence, Inc.
What does AdDaptive Intelligence do?
AdDaptive Intelligence is a B2B account-based advertising and analytics platform. It identifies target accounts and the decision makers inside them, runs omnichannel programmatic campaigns against those audiences, and reports results at the account level so marketing and sales work from the same numbers.
Where is AdDaptive Intelligence located?
AdDaptive Intelligence is headquartered at 500 Unicorn Park Drive, Suite 300, Woburn, Massachusetts 01801, United States. The company is registered in the Commonwealth of Massachusetts.
When was AdDaptive founded?
The company started in 2010 as DataPoint Media and was rebuilt around account-based advertising as AdDaptive Intelligence. Co-founders Kevin O’Malley and Patrick Shea both came from the publisher side of the ad tech ecosystem.
Who does AdDaptive work with?
AdDaptive works with B2B brands, the agencies that represent them, and publishers. Brands use the platform to reach and measure target accounts, agencies use it to run account-based programs for their clients, and publishers use it to connect their inventory to B2B demand.
Does AdDaptive sell data or contact lists?
No. AdDaptive is an advertising and analytics platform, not a data broker or list vendor. The platform uses validated business data to build and target account audiences and to report on campaign performance; it does not sell contact lists.
What channels can AdDaptive campaigns run on?
Campaigns run across display, native, video, HTML5, connected TV, streaming audio, and digital out-of-home, all targeted to the same account audience and reported in one place.