How AdDaptive Brought 1,000 Conversions to B2B Software Company

About This Case Study Video: A B2B software company intended to leverage AdDaptive's analytical abilities and strategic ad placement in order to convert users who had previously engaged with their creatives. In the end, ease of communication and transparency with optimization throughout the two-month campaign led to all KPIs being exceeded, in the form of…

Digital Summit Boston Recap

Tee shirts. Pens. Can cozies. Binder clips. Even a squishy owl. The vendor hall at Digital Summit Boston was bustling with budding young marketers, seasoned industry veterans, and everyone in between. Attendees networked with professionals from various companies, grabbed free branded goodies as souvenirs, and chose their sessions on their conference brochures. Energy was high;…

How AdDaptive Increased Site Traffic for B2B IT Company

A B2B IT products and services company came to AdDaptive aiming to increase site traffic for 10 co-op partners targeting various verticals. Gain insight into the success AdDaptive brought them and explore how it applies to your digital advertising needs through this case study video: View on YouTube About the Case Study Video Series AdDaptive's…

Why Outsourcing Programmatic Advertising is The Cost-Effective Choice

Any marketing strategist or planner knows that money matters. You have to keep your spending within the walls of your budget, and you need to monitor your ROI to ensure you are getting value out of your investments. It is imperative that you pay attention to the way your budget is spent and how your…

Case Study Video: How AdDaptive Drove SaaS Sales for Client

Gain insight into the success AdDaptive brought an industry-leading cloud-based tech company and explore how it applies to your digital advertising needs through this case study video: View on YouTube AdDaptive's case studies shed light on specific experiences we have had with our clients and the successes we have worked hard to bring to their…

Programmatic for B2B: Fitting a Square into a Circle

What if I told you programmatic wasn’t meant for B2B? Hear me out. Programmatic utilizes machines to make the ad-buying process more efficient and cost effective, since the technology can purchase the digital ads in real-time at scale while the humans, who previously had to buy and sell the ads manually, can now focus on…

Why the Use of AI is a Major Differentiator for Ad Tech Companies

The advent of artificial intelligence (AI) has caused ripples in the advancement of technology, resulting in a deep impact on our society at every avenue. When narrowing the scope to the ad tech industry, AI has enabled advertisers and technology providers to do things that were previously thought impossible. We’ve all seen the reports about…

The Ultimate 6-Step Cycle to Capturing the Right Audience

Have you ever heard or thought something about a product or brand that, for whatever reason, deterred you from engaging with it? Then, months (or even years!) later, you finally tried it – only to realize you had been missing out all along? That product’s first impression on you was not favorable, which is unfortunate,…

Guide to Programmatic Native Advertising

Native advertising is a tried and true form of digital advertising that tends to resonate with the right audience – if the technology used to deliver your impressions is accurate enough. (Explore The Truth About Native Advertising here.) Partnering with a programmatic technology provider is the best way to fuel your campaign; using powerful technology,…

Discover Transparency in B2B Ad Tech

Can you name the specific business professionals that see your ads in terms of their companies, titles, and locations? Unfortunately, the answer is probably “no.” The norm in ad tech today is for a company to say, “Yes, we served your ads as planned.” And that’s it. But that shouldn’t be it. It’s time to…