Why the Use of AI is a Major Differentiator for Ad Tech Companies

The advent of artificial intelligence (AI) has caused ripples in the advancement of technology, resulting in a deep impact on our society at every avenue. When narrowing the scope to the ad tech industry, AI has enabled advertisers and technology providers to do things that were previously thought impossible. We’ve all seen the reports about…

The Ultimate 6-Step Cycle to Capturing the Right Audience

Have you ever heard or thought something about a product or brand that, for whatever reason, deterred you from engaging with it? Then, months (or even years!) later, you finally tried it – only to realize you had been missing out all along? That product’s first impression on you was not favorable, which is unfortunate,…

Guide to Programmatic Native Advertising

Native advertising is a tried and true form of digital advertising that tends to resonate with the right audience – if the technology used to deliver your impressions is accurate enough. (Explore The Truth About Native Advertising here.) Partnering with a programmatic technology provider is the best way to fuel your campaign; using powerful technology,…

Discover Transparency in B2B Ad Tech

Can you name the specific business professionals that see your ads in terms of their companies, titles, and locations? Unfortunately, the answer is probably “no.” The norm in ad tech today is for a company to say, “Yes, we served your ads as planned.” And that’s it. But that shouldn’t be it. It’s time to…

AdDaptive Case Studies [INFOGRAPHIC]

Across All Industries Case studies are great ways for companies to illustrate their successes. We at AdDaptive work with a variety of different industries, including, but not limited to: Technology Food Manufacturing Higher Education Aerospace Healthcare Banking Telecommunications Dental Lab Equipment Travel Research & Development Agriculture Tech + Data + ABM = Success Our powerful…

Leadership in Ad Tech

I sat down with AdDaptive’s co-founders last week to explore the story of our organization. As AdDaptive’s new Content Marketing Manager, I want to focus on crafting a narrative that follows our company’s journey from the idea two coworkers had a decade ago to where we are today – and where we will be tomorrow.…

New MarTech Intelligence Report on Account-Based Marketing

Earlier this month, AdDaptive was featured in a MarTech Intelligence Report entitled, “Account-Based Marketing Tools: A Marketer’s Guide.” This brand new (First Edition) report examines the market for ABM tools and the considerations involved in implementation. The 60-page report provides you with insights gleaned from numerous in-depth interviews with leading vendors, industry experts, and independent…

3 Digital Advertising Stats You Need to Know

In a recent survey of 1,000 marketers worldwide by Rakuten Marketing, respondents estimated they waste an average of 26% of their budgets on ineffective channels and strategies. Additionally, about half of respondents said they misspend at least 20% of their budgets. The most common challenge with relying on probabilistic data in digital advertising is ineffective…

The Human Side of Programmatic Advertising

It may seem as though everything is moving toward machinery doing the work for us, but don't fret: Humans are still required in the world of ad tech. Strategy Media Mix - Contrary to popular belief, ads don't run completely on their own - someone has to set them up. Someone has to develop the…

A Conversation with Patrick Shea (PODCAST)

One of AdDaptive’s two co-founders, Patrick Shea, recently had a conversation with Nathan Latka, the driving force behind The Top Entrepreneurs Podcast, in which he divulged information about AdDaptive’s history, success, and future. The recap is below, but you can listen to the whole podcast here (read: spend 15 minutes with Patrick and you’ll learn…