I sat down with AdDaptive’s co-founders last week to explore the story of our organization. As AdDaptive’s new Content Marketing Manager, I want to focus on crafting a narrative that follows our company’s journey from the idea two coworkers had a decade ago to where we are today – and where we will be tomorrow.…

Earlier this month, AdDaptive was featured in a MarTech Intelligence Report entitled, “Account-Based Marketing Tools: A Marketer’s Guide.” This brand new (First Edition) report examines the market for ABM tools and the considerations involved in implementation. The 60-page report provides you with insights gleaned from numerous in-depth interviews with leading vendors, industry experts, and independent…

In a recent survey of 1,000 marketers worldwide by Rakuten Marketing, respondents estimated they waste an average of 26% of their budgets on ineffective channels and strategies. Additionally, about half of respondents said they misspend at least 20% of their budgets. The most common challenge with relying on probabilistic data in digital advertising is ineffective…

It may seem as though everything is moving toward machinery doing the work for us, but don't fret: Humans are still required in the world of ad tech. Strategy Media Mix - Contrary to popular belief, ads don't run completely on their own - someone has to set them up. Someone has to develop the…

One of AdDaptive’s two co-founders, Patrick Shea, recently had a conversation with Nathan Latka, the driving force behind The Top Entrepreneurs Podcast, in which he divulged information about AdDaptive’s history, success, and future. The recap is below, but you can listen to the whole podcast here (read: spend 15 minutes with Patrick and you’ll learn…

Native advertising has taken off in the past few years, and it's important to note why it is not slowing down. You probably see native ads many times each day and don't even realize it -- which means they're working. What is native advertising? Native advertisements are placed within the layout of a digital website…

You have more data at your disposal than you think you do. Online data provided by a user’s content consumption, including what websites they spend the most time on, what emails they view, and what links they click, is just the beginning of what can be used to power successful ad campaigns. Offline data –…

Native advertising allows your brand’s creatives to serve in an environment that is integrated within the inventory of a publisher’s site, creating a more natural ad experience for your target audience. For your native ads to be eligible to serve on all available inventory, include these six items: 1) Icon (recommended) Including an Icon in…

1st party data, 2nd party data, and 3rd party data are common classifications used to target or identify audiences. We're often asked about the differences between these, specifically with 1st party data vs 3rd party data. Here's a quick overview along with a few basic examples of each. 1st Party Data 1st-party data is data…

One of the toughest tasks in the programmatic ad ops world is to capture screenshots of a creative “in-the-wild” for advertisers. Due to the nature of how programmatic advertising is delivered, you would typically need to meet all of the criteria of an advertiser’s targeting parameters before the ad in question can be served to…