A business solutions company wanted their ads to reach hotel GMs, with a goal of achieving 5,000 conversions in 3 months. AdDaptive incorporated validated offline data into a comprehensive strategy in which NAICS codes and title overlay refined the company’s audience segment. AdDaptive’s technology delivered the client’s ads to the intended recipients successfully. In 3…

In October, our VP of Sales, Ted McNulty, gave an impassioned speech about the B2B programmatic advertising industry at the Digiday Media Buying Summit in Austin, Texas. While nothing can replace the feeling of being in the audience for a “Ted Talk,” here’s the basic gist of what you missed. Major Takeaways: A major gap…

In psychology, a schema describes a pattern of thought or behavior that organizes categories of information and the relationships among them (source). Schemata are mental concepts that inform us about what to expect from an experience or situation. For example, your self-schema illustrates how you think about yourself and how you act in concordance with…

A private food manufacturer called on AdDaptive to reach a niche B2B audience. In helping the client achieve their goals, AdDaptive deployed a strategic, comprehensive solution to yield strong results. Gain insight into the success AdDaptive brought them and explore how it applies to your digital advertising needs through this case study video: View on…

About This Case Study Video: A B2B software company intended to leverage AdDaptive's analytical abilities and strategic ad placement in order to convert users who had previously engaged with their creatives. In the end, ease of communication and transparency with optimization throughout the two-month campaign led to all KPIs being exceeded, in the form of…

Tee shirts. Pens. Can cozies. Binder clips. Even a squishy owl. The vendor hall at Digital Summit Boston was bustling with budding young marketers, seasoned industry veterans, and everyone in between. Attendees networked with professionals from various companies, grabbed free branded goodies as souvenirs, and chose their sessions on their conference brochures. Energy was high;…

A B2B IT products and services company came to AdDaptive aiming to increase site traffic for 10 co-op partners targeting various verticals. Gain insight into the success AdDaptive brought them and explore how it applies to your digital advertising needs through this case study video: View on YouTube About the Case Study Video Series AdDaptive's…

Any marketing strategist or planner knows that money matters. You have to keep your spending within the walls of your budget, and you need to monitor your ROI to ensure you are getting value out of your investments. It is imperative that you pay attention to the way your budget is spent and how your…

Gain insight into the success AdDaptive brought an industry-leading cloud-based tech company and explore how it applies to your digital advertising needs through this case study video: View on YouTube AdDaptive's case studies shed light on specific experiences we have had with our clients and the successes we have worked hard to bring to their…

What if I told you programmatic wasn’t meant for B2B? Hear me out. Programmatic utilizes machines to make the ad-buying process more efficient and cost effective, since the technology can purchase the digital ads in real-time at scale while the humans, who previously had to buy and sell the ads manually, can now focus on…