AdDaptive’s Top 5 Blog Posts of 2023

December 27, 2023 |
Helen Bartkiewicz

As the year comes to a close, we’d like to take a quick look back on the hottest topics of 2023 as reflected by our most popular blog posts. Some common themes that we heard about from agencies and brands, industry analysts and experts, and various conference speakers throughout the year included cookieless targeting techniques, budget allocation, attribution, and campaign optimization.

The ad tech industry is always full of surprises. Read on to see how our list of top 5 blog posts aligns with your key takeaways from 2023, and how they can help you strategically plan for 2024.

5. Case Study Sessions: Niche Targeting

In fifth place, we have the first of three case study sessions from 2023. This post covers three examples of AdDaptive’s targeting success, highlighting the goals, solutions, and results of each campaign. Read the full post to learn how AdDaptive’s technology can reach even the most niche audience segments at scale.

Case Study Sessions: Reaching Niche Audiences in Hospitality, Aerospace, and Animal Health

4. Allocating Ad Spend Appropriately with Analytics

Our fourth most popular blog post focused on budget allocation decisions in the ever-expanding digital advertising space. Finding the ideal media mix can make or break a campaign, especially amid times of economic uncertainty, and this blog post covers how to find that “sweet spot” of media type combinations for each campaign. Out of our top 5 posts, this post had the longest average time on page for the year.

Allocating Ad Spend Appropriately with Analytics

3. Digiday Programmatic Marketing Summit May 2023 Recap

Coming in at number three is our recap of Digiday’s Programmatic Marketing Summit, which took place in Palm Springs, CA back in May. AdDaptive was a proud sponsor of the event, along with three other Digiday conferences throughout the year. Discover the key industry news, trends, and updates discussed at the conference in the full blog post linked below.

Digiday Programmatic Marketing Summit May 2023 Recap

2. Flexible and AdDapt-Able

The runner-up post for 2023, Flexible and AdDapt-Able, had the highest percentage of unique users among the top 5 posts. The blog post focuses on the flexibility that AdDaptive offers to our advertising partners in the form of no long-term commitments,
the ability to run several types of campaigns simultaneously, and real-time optimization and recommendations so you can adjust your campaigns to fit your needs at each and every step.

Flexible and AdDapt-Able

1. Expert Optimization: Prepping Your Campaign

And finally, AdDaptive’s most popular blog post for
the year was the first post in our
five part Expert Optimization series, featuring campaign optimization insights directly from our advertising and analytics experts. 

This post alone accounted for over 10% of AdDaptive’s blog post views in 2023. Jump into the first part of our Expert Optimization series through the link below.

Expert Optimization: Prepping Your Campaign

Thank you to our trusted advertising partners and dedicated employees for making 2023 a success, we look forward to further accomplishments in 2024 and beyond. In the meantime, visit our blog for more case study sessions, the full Expert Optimization series, and much more!


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