B2B Account-Based Advertising

Intelligence that compounds.
ABM that drives pipeline.

Engage your ideal accounts with campaigns powered by always-on market intelligence. Generate pipeline and revenue you can measure and intelligence that compounds with every campaign.

67%
Lower cost-per-qualified-visit vs. effective search CPC
10x
Pipeline influence vs. competitors at equal spend
15+
Years of B2B execution
Supporting The Best

Trusted Partner

Leading brands rely on AdDaptive across the entire account-based lifecycle.

How It Works

Revenue Intelligence, Continuously Improving.

AdDaptive Intelligence finds the companies ready to buy, proves the revenue that effort drives, and feeds that proof back into your next move, so your marketing investment gets sharper over time. Sales and marketing always work from the same numbers.

End-to-end ABM lifecycle Discover, Target, Execute and Prove connected in a loop, with learnings feeding the next campaign. 6,388 COMPANIES ACTIVELY BUYING 469 ACCOUNTS TO PIPELINE PIPELINE RESULTS LOOP INTO THE NEXT CAMPAIGN 01 DISCOVER VALIDATED ACCOUNT DATA Online behavior Signal graph Offline business filings 02 TARGET REFINED AUDIENCE Domain & location match Full buying committee Target account lists 03 EXECUTE WHERE THEY'RE PAYING ATTENTION Native advertising Audio engagement Streaming & connected TV 04 PROVE PIPELINE OUTCOMES Pipeline influence Audience & engagement insights Campaign performance
What Makes Us Different

Not a Signal. A Reason.

Other platforms hand you a list and call it intelligence. A score with no explanation behind it. We show you exactly why each account surfaced: the research pattern, the buying stage, and the content that drove it. You're not guessing which accounts are real opportunities. You know.

Custom signals compared with a broad industry feed A broad industry feed produces the same account list for everyone. AdDaptive combines your messaging, media, market and closed-won accounts into a signal model built for your business, producing accounts in market, mapped buying committees and provable pipeline. THE INDUSTRY FEED APPROACH Broad industry feed The same list everyone gets Inflated numbers THE ADDAPTIVE APPROACH Your messaging Your media Your market Accounts you already close SIGNAL MODEL Built for one business. Yours. NOT RESOLD TO ANYONE ELSE Accounts in market Buying committees mapped Pipeline you can prove NO SHARED FEED · NO INFLATED COUNTS · ACCOUNT LEVEL ONLY
Discover

Build the audience before you spend a dollar.

Go beyond static company data. AdDaptive combines live buying signals with offline public-record activity to surface accounts in motion before they take action to purchase. Layer in unique revenue, company size, job role, and industry to zero in on who's most likely to convert.

Company Profiling

Down to the individual account, segment by metrics that matter to revenue.

Decision-maker Targeting

Reach the full buying committee — CIOs, VPs, directors, and the influencers around them.

Similar Company Targeting

With live buying signals, grow reach by modeling net-new accounts that mirror your highest-value customers in the purchasing stage.

Enterprise IT Buyers
REVENUE > $500M · TECH, FINANCE
Mid-Market Operations
200–2,000 EMPLOYEES · SOFTWARE
Healthcare DMUs
$50M–$1B · PHARMA, LIFE-SCI
Manufacturing Ops Leaders
1,000+ EMPLOYEES · INDUSTRIAL
Financial Services Compliance
REVENUE > $1B · BANKING, INSURANCE
Public Sector & Education
STATE, LOCAL · HIGHER ED
Target

One audience. Every channel that matters.

Robust cross-channel targeting reaches your high-value audience segments at scale across all screens and devices — display, native, video, HTML5, connected TV, audio, and digital out-of-home.

Brand Visibility

Digital Display

Put your brand in front of the right accounts with high-impact visual ads.

Content Amplification

Native Advertising

Reach your audience inside the content they're already engaged with.

Video Storytelling

Digital Video

Capture attention with video that plays before, during, and after the content your audience is watching.

Interactive Engagement

Rich Media

Bring your brand to life with immersive, interactive ad experiences.

Streaming & Connected TV

CTV Advertising

Reach your audience on the big screen, wherever they're streaming.

Audio Engagement

Streaming Audio

Connect with your audience through podcasts and music streaming, right when they're listening.

Real-World Reach

Digital Out-of-Home

Put your brand in front of audiences in high-traffic public spaces.

Inbox Engagement

Email Marketing

Deliver personalized messaging straight to buying group contacts' inboxes.

Execute

Turn attention into engaged accounts.

Keep target accounts engaged at every stage of their buying journey. Every touchpoint — timing, order, and message — is built around how real buying committees actually research and decide.

3.2x
Higher engagement vs. standard programmatic targeting.
+47%
Lift in qualified pipeline from engaged target accounts.
12+
Coordinated touchpoints across the full buying committee.
100%
Brand-safe delivery on every channel.
Prove

Clear answers on the accounts that matter.

See exactly how your target accounts are responding, and what to do next to keep them moving toward a decision. AdDaptive's reporting shows the full story. Not just clicks, but real engagement across your buying committee.

Real-time Learnings

Watch how each target account engages with your brand — as it happens.

Precision at Scale

Sharpened targeting in real time, so your ads consistently reach the right accounts as you grow.

Reliable Without Cookies

Reporting built on real company data, not unreliable cookie tracking — accurate, account-level results on the metrics that actually matter.

Fuel for Sales

Show your sales team which accounts are engaging, so outreach lands at exactly the right moment.

Fuel for Marketing

Review campaign data against your marketing strategy to decide who to retarget, where to reach them, and how to adjust.

Always-on Optimization

Your campaigns keep improving on their own — always tuned to land in the right place at the right time.

The Reports

Every report, explained and ready for the tools you already use.

01

Audience Composition

Tell us your parameters and KPIs and see which accounts you can expect to reach — before you deploy a single dollar.

02

Campaign Analytics

See exactly which accounts saw your ads, how they engaged, and why each one mattered — trend, research stage, and the signal behind it, in one view.

03

Site Analytics

See the lift in site traffic after an account saw your ads — proving ROAS and fueling personalized sales and marketing follow-up.