Expert Optimization: Post-Campaign and Beyond
Part three of our Expert Optimization series In our first two blog posts of the series, we discussed how to prep your…
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B2B Advertising Insights
Research, product news, and practical guidance on account-based advertising, audience targeting, and campaign measurement — from the team building the platform.
Expert Optimization: Campaign in Motion
Part two of our Expert Optimization series In our previous blog post in this series, we spoke to a few of our…
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Expert Optimization: Prepping Your Campaign
Part one of our Expert Optimization series Choosing an ad tech partner is a big decision. You need a partner that will…
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Case Study Sessions: Reaching Niche Audiences in Hospitality, Aerospace, and Animal Health
When cautious optimism is dictating ad spend decisions, many brands and agencies are expected to “do more with less.” Avoiding wasted impressions…
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Analytics Command Center: Launch Campaigns with Confidence
Preparation is critical when astronauts plan a trip to space. Even when the course is charted and the ship has launched, consistent…
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Flexible and AdDapt-able
The advertising industry is known for its fast-paced nature and constantly evolving landscape. Savvy advertisers know keeping a finger on the pulse…
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Why brands are seeking more nuanced, humanized audience segmentation for campaign success
In May of 2023 AdDaptive’s Senior Director of Communication and Brand Strategy, Laura Goldstone, wrote an article that was published on the…
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Digiday Programmatic Marketing Summit May 2023 Recap
AdDaptive was thrilled to sponsor and attend the Digiday Programmatic Marketing Summit held May 22-24 in Palm Springs, CA. It’s always a…
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Mirren Live 2023 Recap
The annual Mirren Live conference took place on May 16 & 17, 2023 with both live and virtual options to attend. The…
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Allocating Ad Spend Appropriately with Analytics
Budget Wisely 2023 has brought continued annual growth to the ad tech industry, with digital ad spend increasing from roughly $165.5 billion…
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The Power of a Foundational Ad Tech Partnership
Brands have unique needs and goals when it comes to advertising especially when “cautious optimism” is influencing their ad spend decisions. Balancing…
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Analytics for Any Market
Take the temperature (hot, warm, or cold) of your target accounts so you can align your efforts to push them through the…
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