Analytics for Any Market
There is a high level of variety that exists in the advertising world. Campaign messaging, media mixes, target audiences, and more can fluctuate significantly from one brand to another, and from one campaign flight to the next. So, how can an agency ensure that each campaign is reaching the intended niche accounts?
AdDaptive’s reporting suite will help you accurately target specific accounts of all sizes with accuracy and scale, from small businesses and start-ups to Fortune 500 companies. Our Audience Composition reports can be built based on first-party or third-party vertical market data, NAICS codes and other desired firmographic parameters. Campaign Analytics reports provide transparent, actionable insights into your target accounts’ engagement with the campaign, and Site Analytics reports show the flow of traffic to your brand’s website throughout the course of the flight.
Partnering with a trusted ad tech vendor such as AdDaptive will enhance your ad campaign reach, so you can accurately target niche audience segments and receive insightful analytics on their level of engagement with your brand.
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