Time-Saving Analytics To Streamline The Campaign Process
In the fast-paced advertising and marketing technology industry, time is always of the essence. Media buyers and other agency employees are tasked…
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B2B Advertising Insights
Research, product news, and practical guidance on account-based advertising, audience targeting, and campaign measurement — from the team building the platform.
Digiday Media Buying Summit April 2022 Recap
Since spring weather in New England is known to be temperamental, AdDaptive was thrilled to travel to the Digiday Media Buying Summit…
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Accelerate B2B Sales With Actionable Analytics
Some say “good things come to those who wait,” but this isn’t necessarily true for sales. With an extremely long buying process,…
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Transparent Analytics – Your Navigation Tool for Ad Campaigns
Reaching a destination is rarely as easy as departing point A and arriving at point B. The journey requires some level of…
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Incorporating CTV In Your Omnichannel ABM Approach
By adding Connected TV (CTV) alongside your display, native, and video advertising campaigns, your entire B2B strategy is strengthened and you are…
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Prove ROAS With Actionable Reporting
Properly targeted ad campaigns enable integral touchpoints with key accounts where they are already engaged. But how do you know your campaigns…
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The ABM And Analytics Journey
Unite Sales and Marketing with Precise Analytics The alignment of your sales and marketing departments is crucial to success in today’s online…
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Digiday Media Buying Summit 2021 Recap
The 2021 Digiday Media Buying Summit took place October 18-20 in sunny Miami, live and in person! Small, mid-sized, and industry-leading advertising…
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The 3 Pillars Of ABM Strategy Featured At B2B Ignite London
AdDaptive and agency partner, Merritt Group, spoke about the future of account-based advertising at the virtual B2B Ignite London conference on June…
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B2B Ignite London 2021 Recap
AdDaptive and Merritt Group Discuss B2B Advertising and Analytics in a Cookieless World On June 30th AdDaptive and agency partner, Merritt Group,…
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The Campaign Journey With Account-Based Analytics
Learn how to Achieve B2B Success Step-by-Step with AdDaptive’s Account Insight Reporting (AIR) Suite The success or failure of ad campaigns depends…
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Show Lift from Ad Campaigns among Target Accounts with Site Analytics
Analyze Brand Engagement and Lift from Ads with AdDaptive’s New Site Analytics Report For years, B2B advertisers have been searching for analytics…
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