Time-saving Analytics to Streamline the Campaign Process

BY Helen Neely
In the fast-paced advertising and marketing technology industry, time is always of the essence. Media buyers and other agency employees are tasked with simultaneously monitoring and optimizing currently running campaigns, launching new campaigns, and closing future business opportunities. In balancing strategy and campaign execution for an abundance of clients, the effective use of reporting insights helps make the decision-making process quicker, easier, and more practical.

Detailed, Actionable, and Insightful Analytics Reports

Forming a strategic partnership with a trusted vendor such as AdDaptive gives agencies access to not only Campaign Analytics reports that show the delivery rates and overall performance of an ad campaign, but also Site Analytics reports that provide actionable insights into how your campaigns are enticing key accounts to engage with linked website pages and content. The knowledge gained from the data held in these transparent reports allows media buyers and agency reps alike the time to refocus their efforts on the other tasks at hand such as strategic development, internal agency communications, and brand alignment. Using AdDaptive’s accurate Campaign Analytics and Site Analytics reports gives you the power to reach the right audience as effectively as possible, without wasting time or resources. The insights provided in these reports paint a picture of your target accounts’ level of engagement throughout a campaign, including their resulting visits to various pages on your website. This gives you the power to optimize your targeting, KPIs, and various parameters to yield the best results as efficiently as possible. With transparent reports, made available to your agency at each and every step throughout the flight of the campaign, your agency can refocus on future initiatives rather than fixating as heavily upon campaigns that are already in-process.

Regain Time to Focus on Future Initiatives

Sit back, relax, and focus on new business opportunities. Trust in the insights gained from AdDaptive’s transparent and robust analytics reporting suite for daily monitoring of your campaigns, so that you can focus on making more strategic decisions such as how to optimize budget or how to communicate results with sales and marketing teams thereafter. Regain time to focus on other other daily tasks, such as those necessary to illuminate your agency’s goals for each individual campaign and the current progress towards hitting each and every brands’ KPIs throughout each step of the flight. Relying on robust analytics reports to guide you through the entire ad campaign process will significantly reduce the turnaround time between the launch of each campaign and the closure of resulting sales, regaining time in your work week. AdDaptive is here to help you and your agency streamline day-to-day tasks to effectively optimize your efforts to expand both existing and potential new business opportunities.
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