The 3 Pillars of ABM Strategy Featured at B2B Ignite London

BY Helen Neely
AdDaptive and agency partner, Merritt Group, spoke about the future of account-based advertising at the virtual B2B Ignite London conference on June 30th. The presentation was a part of the Insight and Intelligence section of the conference, and centered around the benefits of using a combination of online and offline data and targeting techniques instead of third-party cookies for campaign targeting. AdDaptive’s Andrew Piekos and Merritt Group’s Pasha Irshad highlighted three main pillars of their conversation: advertising strategy, analytics, and adapting to the looming removal of cookies. View the infographic and 90 second recap below for a summary of these industry experts’ insights: Infographic
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