THE B2B BEAT: 3 Key Takeaways from Our Conversation with Zozimus

BY AdDaptive Intelligence
One of the PR highlights of the year was that AdDaptive was given the chance to interview David Wilson from Zozimus (agency) in August 2020. AdDaptive sat down with David Wilson, EVP of Digital Performance and Analytics at Zozimus, to discuss successful B2B advertising and the power of collaboration.  The interview was fueled with productive conversations surrounding the successful nature of smarter B2B advertising, the importance of data and reporting, experimenting with innovative technology, and the advantage of leveraging AdDaptve’s B2B technology solutions. Watch our video to learn the 3 key takeaways from our conversation:
Watch the full interview here. About AdDaptive Intelligence AdDaptive Intelligence is the leading provider of Account-Based Marketing and B2B intelligence. AdDaptive’s proprietary technology bridges offline and online data, optimizes ad campaigns, and provides transparent B2B analytics to help clients reach the accounts and decision-makers that matter most. The result is the industry’s most accurate B2B targeting solution. For more information, follow AdDaptive Intelligence on LinkedIn, Twitter, or Facebook. Many thanks to David Wilson and Zozimus for lending their time and efforts on this collaboration.