Keep Top-of-Funnel Top-of-Mind
The advertising industry has seen a shift in budgets in 2023 with more brands approaching their ad spend with “cautious optimism.” Since…
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B2B Advertising Insights
Research, product news, and practical guidance on account-based advertising, audience targeting, and campaign measurement — from the team building the platform.
Take the Temperature of Your Target Accounts
Take the temperature (hot, warm, or cold) of your target accounts so you can align your efforts to push them through the…
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Breaking Through the Noise with a Tailored Advertising Approach
Leverage analytics to tailor your advertising and sales communication approach to your audience’s preferences.
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Analytics in Action: Site Analytics
This blog post is the third of a three-part series featuring samples of AdDaptive’s three separate report offerings. Accurate web traffic attribution…
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Analytics in Action: Campaign Analytics
This blog post is the second of a three-part series featuring samples of AdDaptive’s three separate report offerings. An analytics report can…
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Analytics in Action: Audience Composition
This blog post is the first of a three-part series featuring samples of AdDaptive’s three separate report offerings. The most imperative step…
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On a Personal Note… A Reflection of 2022
2022 was a year of reevaluation and, in some cases, reinvention. As a society, we all reflected on our personal lives, our…
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Digiday’s October 2022 Media Buying Summit Recap
Digiday’s most anticipated annual event, The Digiday Media Buying Summit, took place this year from October 12th-14th in sunny Palm Springs, California!…
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Crossing the Q4 Finish Line with Actionable Analytics
The busiest time of year is upon us. Even if you started the year with concrete goals and the right tools, Q4…
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Build Brand Awareness To Optimize Future Campaigns
Brand awareness is the first thing a company needs to build in order to garner trust and grow. With the vast number…
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Leverage Analytics For Effective Ad Spend Decisions
Despite the economic shift since the onset of the pandemic in 2020, digital ad spend has seen continued growth. GroupM’s 2021 YoD report discovered…
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Boost Sales From Web Traffic With Insightful Analytics
One of the main drivers of sales in the modern B2B advertising world is website traffic, stimulated by strategic marketing efforts. One…
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