Breaking Through the Noise with a Tailored Advertising Approach
Capturing attention can be difficult in the B2B advertising space, but the ability to tailor your approach to your audience’s preferences can help you break through the noise. By leveraging insights gathered from analytics reports and strategic conversations, you can unlock the full picture of your target audience. When utilized effectively, you can help build brand awareness and trust as well as provide the tools necessary to push prospects through the funnel by way of individualized conversations between sales and target accounts.
How exactly does this process work?
Once your target audience has been defined and your ad campaign has deployed, AdDaptive provides performance updates throughout the flight via the Campaign Analytics report. After the flight ends, you will receive the Site Analytics report showing which of the targeted accounts are interacting with your client’s website via your ad campaign. These actionable analytics paired with strategic conversations with our experts will give you a holistic view of your audience and the types of content that resonate with them.
Now it’s time to use what you’ve learned to break through the noise.
When you know your audience’s preferences, you can tailor your advertising approach to fit their needs. Build brand awareness and trust by sending engaging marketing emails to colder prospects to stay top of mind rather than being labeled “just another email notification.” Sales teams can leverage engagement data from said emails to initiate individualized conversations with prospects to meet them where they are in the buying process and begin building relationships. Think of this like sending a birthday card to a friend. You could sign your name at the bottom of a store-bought card with a generic birthday wish, but taking time to write a more personal message would stand out and show that you understand their needs.
What does this look like in practice?
In your Site Analytics report, you might notice one of your prospects has spent significant time on the “product features” tab on your client’s website. Your client’s sales team can take advantage of this info by reaching out to the prospect with the right message at the right time. For example, they could say “Hi (insert name here), we noticed you were exploring our product features page and thought you might be interested in this one-sheet explaining our solution a little more in-depth. Do you have any questions I could help answer?” This way prospects are being met where they are in their independent research process and are being provided another piece of content that will keep them informed, engaged, and moving through the funnel.
Let’s keep the prospects moving.
As prospect relationships grow, continued individualized conversations will help propel them towards purchase. With each campaign you will be able to learn more about your audience and hone in on the things that matter most to them. Just by simply running your ad campaign and interpreting your analytics reports through strategic conversations with our experts, you will know your client’s target audience best. Now you can provide exactly what prospects are looking for, making their buying process quick and easy.
Actionable analytics and a strategic partnership with AdDaptive are the most important tools for building lasting relationships with your prospects and tailoring your advertising approach to your target accounts’ needs. Laying a strong foundation of brand awareness and trust through individualized conversations with prospects will not only help push prospects through the funnel but keep them coming back again and again.
That’s the AdDaptive Advantage.