A Diversified Approach To B2B Targeting In A Cookieless World
Survival of the fittest has never been a more relevant concept in B2B advertising. The only challenge is that the idea of…
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B2B Advertising Insights
Research, product news, and practical guidance on account-based advertising, audience targeting, and campaign measurement — from the team building the platform.
AdDaptive’s B2B Solution Safeguarded Against IOS 14 And 14.5 Updates
This content has been updated to acknowledge the 14.5 update. With the B2B advertising industry constantly evolving, marketers benefit from staying abreast…
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B2B Programmatic Audio Advertising
Introducing AdDaptive’s Audio Capabilities Programmatic Audio is a powerful addition to the B2B marketer’s media plan with high impact and trackable ads…
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CTV And Audio Parity And Pairing Potential
How CTV and Audio Ads are Equally Promising for B2B Marketers CTV has transformed the B2B ad tech industry by extending the…
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Media Type Combination Research And Key Takeaways
Study Overview The creative type combinations that you select for your ad campaign can significantly and strategically drive the campaign’s impact. AdDaptive’s…
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Notable UX/UI Changes In Platform
New Platform Features User feedback and technology advancements have led to the exciting redesign of AdDaptive’s current Platform. This update includes a…
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Advanced Analytics For B2B Account-Based Marketing
Making the Most of B2B ABM Analytics The B2B ad tech industry has largely championed the power of Account-Based Marketing (ABM); so…
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Benefits Of A Programmatic Approach To B2B CTV
Programmatic CTV ad buying has created waves in B2B ad tech as internet connected devices have extended along with the virtual workplace.…
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Leverage AdDaptive’s B2B CTV Solution
Introducing AdDaptive’s Programmatic Connected TV Offering B2B professionals have adapted to a new digital-first environment in unprecedented ways, expanding the traditional office…
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The Value Of Data Transparency During Economic Uncertainty
Data transparency has always been a differentiator in B2B advertising. In today’s economy, it may be more of a survival tactic than…
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Consumer Behavior Shifts During COVID-19: A Stat Snapshot
In evaluating AdDaptive’s post-campaign B2B analytics in conjunction with a recent study on ad adjacency during COVID-19 (1,000 consumers surveyed in March then again…
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How To Strengthen Your B2B Demand Strategy
During Times of Economic Uncertainty Use data-driven B2B display advertising to support your demand strategy At times of economic uncertainty, every dollar…
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