Benefits of a Programmatic Approach to B2B CTV

BY Mikaela Alioto
Programmatic CTV ad buying has created waves in B2B ad tech as internet connected devices have extended along with the virtual workplace. Previously, Linear (traditional) TV was touted for its reach — the ability to reach large audiences indiscriminately. However, reach must be coupled with accuracy in order to produce powerful results, and programmatic ad buying does just that with its ability to target B2B professionals with verified online and offline data. AdDaptive’s B2B CTV solution provides unrivaled accuracy through its programmatic approach and unparalleled post-campaign reporting. Leveraging a programmatic, data-driven approach to ad inventory positions CTV for advanced B2B targeting and accuracy — and for the first time ever, analytics.
Expanding beyond Linear TV and towards a programmatic, data-driven approach to ad inventory positions CTV for advanced B2B targeting and accuracy–and for the first time ever, analytics.

AdDaptive’s Programmatic Approach to B2B CTV

Download this two-pager to explore the benefits of a programmatic approach to B2B CTV in comparison to Linear TV and find out why the programmatic approach to ad inventory is the future of CTV .

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