Media Type Combination Research and Key Takeaways

BY Mikaela Alioto

Study Overview

The creative type combinations that you select for your ad campaign can significantly and strategically drive the campaign’s impact. AdDaptive’s Media Type Combination Research has found that there is no one-size-fits-all approach for your ad campaign; rather, we’ve observed evident trends from a wide range of data with specific creative type combinations that will produce favorable results depending on your key objectives. AdDaptive’s findings will help inform future ad campaign strategies and funnel additional insights into AdDaptive’s analytics and data-driven B2B advertising.  The trends studied in this report, coupled with AdDaptive’s industry-leading pre- and post-campaign reporting, will provide superior insights into your target audience. The comprehensive takeaways report, based on AdDaptive’s Media Type Combination Research, will indicate which creative types (Display Only, Display & Native, Display, Native & Video, Native Only, Video Only, Native & Video, Display & Video), when used alone and in combination, will expand reach, increase impressions, and drive engagement. Discover the Media Type Combination Key Takeaways Report:

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