[PRESS RELEASE] AdDaptive Named “Best Account Based Marketing Company” in 8th Annual MarTech Breakthrough Awards Program
Woburn, MA., Aug 14, 2025 /MediaVillage/ — AdDaptive Intelligence the leader in account-based advertising and analytics, today announced that it has been selected as winner of the “Best Account Based Marketing Company” award in the 8th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the most innovative companies in the global marketing, sales and advertising technology industry today.
AdDaptive helps brands and agencies unify offline and online data to reach high-value buyers across display, native, video, CTV and streaming audio. AdDaptive leverages breakthrough AI and machine learning along with human expertise, working with marketers that stay involved in the process. AI embedded in the platform streamlines operations and powers AdDaptive’s ABM solutions for greater efficiency and impactful campaigns.
The company’s AdDaptive Insights solution informs data-driven decisions for B2B advertising campaigns to drive better outcomes with multi-point cookieless attribution. Enhanced capabilities, powered by AI, enable dynamic creative delivery and multi-level sequence management. Additionally, seamless data onboarding integrates CRM data, buying intent signals, and validated offline business data for a holistic view of target accounts. Automated Audiences enhance targeting by creating smart, dynamically updated segments.
We believe that offline data offers a more effective foundation for campaign targeting than third-party cookies. Harnessing offline data enables detailed, campaign-level reporting, down to company names, sales volumes and conversions, without extra SaaS fees or guesswork,” said Kevin O’Malley, co-founder and CEO of AdDaptive Intelligence. “We’re pleased to accept this award from MarTech Breakthrough and remain a trusted partner helping brands and agencies maximize their digital advertising success through a multi-channel approach and intelligent targeting that brings them meaningfully closer to their intended audience.”
The MarTech Breakthrough Awards program is dedicated to recognizing the standout innovators, leaders and visionaries in the global marketing, sales and advertising technology industries. From marketing automation and customer experience to AdTech, SalesTech, performance marketing, RevOps, analytics, content marketing and beyond, for nearly a decade the awards have honored breakthrough solutions across the full MarTech spectrum. The 2025 program attracted thousands of nominations from companies across more than 15 countries, highlighting the global momentum and innovation driving this rapidly evolving industry.
“AdDaptive is closing the gap in ABM by delivering a true end-to-end, client-direct solution. The industry is scrambling to adapt to privacy shifts and in-housing trends. Cookie-based targeting lacks transparency because it can’t match the granularity of offline data. Most ABMs struggle for accuracy by only using browsing behavior, often placing people in incorrect categories,” said Steve Johansson, Managing Director at MarTech Breakthrough. “AdDaptive blends AI-powered insights with human strategy, creative thinking, and full-funnel execution, leading the shift toward flexible, performance-driven ABM and transparent, partnership-based approaches. Congratulations on being our pick for ‘Best Account Based Marketing Company!’”
-Steve Johansson, Managing Director at MarTech Breakthrough
AdDaptive powers campaigns for 40% of the Fortune 100, with more than 5,000 campaigns executed each quarter for agencies, brands and publishers.
Media Contacts:
Luke Gillespie at luke@the-purple-door.com & Lorene Bagley-Kane at lorene@the-purple-door.com
This press release was originally published on Media Village
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