AdDaptive Intelligence is an advertising technology company that specializes in buying, targeting and optimization for display advertising. We create and license technology (“Platform”) that enables data collection and the buying and selling of online advertising. We provide this privacy policy so we may inform you about how AdDaptive Intelligence processes information on behalf of the online advertisers we serve, and other businesses that use our Platform (our “Clients”). If you have any questions about this privacy policy, please contact us at privacy@addaptive.com.

What Information is Collected?

Through our Platform, we collect, anonymous, Non-Personally Identifiable Information (“Non-PII”). Non-PII is information that cannot by itself be used to identify a particular person or entity, and may include your IP host address, pages viewed, browser type, Internet browsing and usage habits, Internet Service Provider, domain name, the time/date of your visit to this Website, the referring URL and your computer's operating system. We collect this Non-PII data in order to deliver more relevant advertising to internet users.

How is this Information Collected?

To collect this anonymous, Non-PII, AdDaptive Intelligence uses Cookies and Pixel Tags, both of which are widely used on the Internet.

Cookies

Cookies are small text files that contain a string of alphanumeric characters. When you visit a website or view an ad, cookies are sent through your web browser and stored on your computer.

Pixel Tags

Pixel tags are small images or strings of code on a web page. Pixel tags allow the operator of the web page, or a third party who serves the pixel tag, to set, read, and modify cookies. We use cookies in conjunction with pixel tags in our Platform for ad delivery and reporting purposes and to help make the online advertisements you see more relevant to you.

Opting out From Cookies

If you prefer that AdDaptive Intelligence does not collect non-personally identifiable data about your website visits for the purpose of delivering targeted advertising, please see below. When you opt out, we will place an opt-out cookie on your computer. The opt-out cookie tells AdDaptive Intelligence not to use your information for delivering relevant online advertisements. Please note that if you delete, block, or otherwise restrict cookies, or if you use a different computer or Internet browser, you will need to renew your opt-out choice.

Personally Identifiable Information

We do not collect Personally Identifiable Information (“PII”) through our Platform. We may collect Personally Identifiable Information (“PII”) from this Website when you choose to provide it to us. PII is any information that can be used to identify or locate a particular person or entity. This includes, but is not limited to: name, address, telephone number, mobile number, or email address. For example, you may choose to send us PII about yourself in an email or by completing an online form on this Website. We use this information only to contact you to respond to your inquiry. Once collected, we will store your PII for a reasonable time for record keeping purposes. The information is deleted as space requires or in the normal course of business.

Deleting your PII

If you'd like us to delete any PII that you have provided to us on this Website, please send your request to us at privacy@addaptive.com and we will process your request within a reasonable period of time after receipt.

Third Party Websites

The Website may contain links to and advertisements for websites operated by third parties whose privacy practices may differ from ours. While we take steps to associate only with reputable entities, AdDaptive Intelligence cannot be responsible for the privacy practices of these other websites. We encourage you to check the privacy policies of all websites that you visit.

Information Relating to Children

Our products and services are designed for those 18 years of age and older. We do not knowingly collect information from anyone under the age of 13. If we are made aware that we have received such information from someone under 13, we will use reasonable efforts to remove that information from our records.

Information Security

The security of your information is important to us. We have implemented reasonable security measures to protect the information in our care, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security. If you have any questions about our security practices, please send an email to us at privacy@addaptive.com

Storage of Information

We retain PII collected via the Website for a reasonable time for record keeping purposes. The information that we store is usually deleted as space requires or in the normal course of business. We don’t collect PII via the Platform. We retain the Non-PII collected via the Platform for up to 18 months, after which time the information is rendered anonymous and may be stored for up to five years.

Disclosure of Information to Third Parties

We do not collect PII via the Platform, and we do not sell, rent or share PII collected on the Website with non-affiliated third parties without your consent. We may share Non-PII collected via the Platform with Clients. Similarly, we may enhance the Non-PII collected via the Platform with Non-PII collected from Clients. We may disclose your information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to, fraud and situations involving potential threats to the physical safety of any person. Finally, we may transfer information, including any PII, to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change.

Adherence to Industry Best Practices

We strongly value the privacy of our users and comply with the regulations set forth in the NAI's Code of Conduct and the DAA's Self-Regulatory Principles for Online Behavioral Advertising. If you have any questions about these practices please contact us at privacy@addaptive.com

Changes to this Privacy Policy

We may change our privacy policy from time to time. Our most current privacy policy and all updates will always be posted on this section of our web site.

Contact Information

For questions or concerns relating to privacy, please send us an email at privacy@addaptive.com