Programmatic For B2B: Fitting A Square Into A Circle
What if I told you programmatic wasn’t meant for B2B? Hear me out. Programmatic utilizes machines to make the ad-buying process more…
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Why The Use Of AI Is A Major Differentiator For Ad Tech Companies
The advent of artificial intelligence (AI) has caused ripples in the advancement of technology, resulting in a deep impact on our society…
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Guide To Programmatic Native Advertising
Native advertising is a tried and true form of digital advertising that tends to resonate with the right audience – if the…
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3 Digital Advertising Stats You Need To Know
In a recent survey of 1,000 marketers worldwide by Rakuten Marketing, respondents estimated they waste an average of 26% of their budgets on…
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The Human Side Of Programmatic Advertising
It may seem as though everything is moving toward machinery doing the work for us, but don’t fret: Humans are still required…
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The Truth About Native Advertising
Native advertising has taken off in the past few years, and it’s important to note why it is not slowing down. You…
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The Light Switch Effect Of Programmatic Advertising
You have more data at your disposal than you think you do. Online data provided by a user’s content consumption, including what websites…
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Building Successful Native Creatives
Native advertising allows your brand’s creatives to serve in an environment that is integrated within the inventory of a publisher’s site, creating…
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Native Advertising Needs Something More
Native Advertising: It’s all the rage. With Ad Blockers popping up everywhere and the millennial generation unyielding to advertisement distractions while they…
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Advertising Automation Is Essential For Programmatic 3.0
The Promise of Programmatic It is no surprise that programmatic ad spending has grown to over $20 billion and industry experts are…
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Header Bidding Was Always A Workaround
On Wednesday, Google opened up Dynamic Allocation to allow DFP customers to source demand for their inventory from outside partners and exchanges. This immediately…
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