Press

Adapting to a Cookieless World:

Merritt Group and AdDaptive Speak at B2B Ignite London

Merritt Group’s Pasha Irshad and AdDaptive’s Andrew Piekos spoke at the virtual B2B Ignite London Conference on June 30th regarding the impending elimination of cookies and how it will affect the future of B2B advertising.

Gain insights from the industry experts on how to adjust your advertising and analytics approach accordingly.

The Latest and Greatest:

AdDaptive Launches Site Analytics for Enhanced Reporting

AdDaptive has introduced a new B2B analytics report to help advertisers further evaluate the relationship between their campaigns and website traffic.

Site Analytics delivers a holistic representation of target accounts’ engagement so that ad campaigns may be adjusted accordingly to boost awareness, interest, and funnel movement.

New Ways to Reach Key Accounts:

AdDaptive Introduces B2B CTV and Audio Solutions

AdDaptive has released two new B2B channels to help clients increase touchpoints with key accounts and deliver ads where audiences are already engaging.

AdDaptive’s newest products, B2B Connected TV (CTV) and Programmatic Audio, open new pathways for companies to increase brand awareness and engagement among target audiences, contributing to a well-rounded B2B strategy.

On the Cutting Edge:

AdDaptive Optimizes Platform Toward Objective-Based Advertising

AdDaptive’s latest technological advancement supports objective-based advertising (OBA) approach to targeting key accounts based on specific objectives.

In addition to existing B2B targeting capabilities, OBA adds a component of AI to strengthen the strategy and execution of data-driven ad campaigns, optimizing toward specific goals and yielding better results.

The B2B Beat:
A Virtual Conversation with Zozimus Agency

In the newest installment of The B2B Beat, Emily Gaines, Director of Account Management at AdDaptive, interviewed David Wilson, Executive Vice President of Digital Performance and Analytics at Zozimus.

The two discussed how our unique vendor-agency partnership drives audience segmentation, accuracy in B2B targeting, how to leverage ABM for success, the power of firmographic analytics, and more.

B2B2B Success:
Our Tech-Agency-Brand Story at Digiday Conference

This past February, AdDaptive shared the stage with Initiative (agency) and Cox Business (brand) at Digiday’s Media Buying Summit. The three partners presented a successful ad campaign that employed an innovative B2B targeting solution with impeccable accuracy, a noteworthy feat amid industry changes.