The Light Switch Effect Of Programmatic Advertising
You have more data at your disposal than you think you do. Online data provided by a user’s content consumption, including what websites…
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B2B Advertising Insights
Research, product news, and practical guidance on account-based advertising, audience targeting, and campaign measurement — from the team building the platform.
Building Successful Native Creatives
Native advertising allows your brand’s creatives to serve in an environment that is integrated within the inventory of a publisher’s site, creating…
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1st Party, 2nd Party & 3rd Party Data Differences
1st party data, 2nd party data, and 3rd party data are common classifications used to target or identify audiences. We’re often asked…
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Account Based Marketing
What is Account Based Marketing? Account Based Marketing (ABM) is the practice of marketing to a company’s defined, value-rich prospects as individual…
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Offline Data Improves Online Results
In an ironic twist, the latest trend in improving online advertising results is leveraging offline data that has been used since the…
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Native Advertising Needs Something More
Native Advertising: It’s all the rage. With Ad Blockers popping up everywhere and the millennial generation unyielding to advertisement distractions while they…
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Geofencing Series: Part 2
Last week’s post delved into the common factors that affect programmatic inventory reach and scale. Part Two of this series will outline an…
Read more → Geofencing Series Introduction
A successful mobile geofencing strategy starts with understanding inventory availability and how to plan around it. While that may sound cliché, it…
Read more → Geofencing Series: Part 1
The first installment of the Geofencing Series will discuss sharing settings, capabilities, and adoption. All of these factors sharpen the application of geofencing with…
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Using Algorithms To Normalize Company Names
Data inconsistency is a frequent big data problem, especially when you need an effective way to normalize company names. We’ve run into…
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Data Management Platforms Are Only Half The Battle
Much stock has been put into Data Management Platforms in the past few years, and with good reason. A shift has occurred…
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Advertising Automation Is Essential For Programmatic 3.0
The Promise of Programmatic It is no surprise that programmatic ad spending has grown to over $20 billion and industry experts are…
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