AdDaptive’s Q1 Community Outreach Program: Cradles To Crayons
AdDaptive’s Q1 2019 Community Outreach program allowed us to donate our time to Cradles to Crayons. Cradles to Crayons is a local non-profit…
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B2B Advertising Insights
Research, product news, and practical guidance on account-based advertising, audience targeting, and campaign measurement — from the team building the platform.
Programmatic Continues To Fuel The B2B Digital Advertising Market’s Growth
AdDaptive’s comprehensive package fills the market gap and offers a differentiated ad tech solution that keeps it ahead of the market As…
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2018: Year In Review
We’re not just another advertising company. And this year, we discovered our purpose. Of course, we’ve always had a purpose. A mission.…
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R&D Company Achieves 69,000 Conversions With AdDaptive’s Solution
An American public research, development, and manufacturing company aimed to increase purchase intent among tech-savvy B2B shoppers of medical equipment. Leveraging access…
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AdDaptive Gives Back: Spreading Joy Through Community Involvement
AdDaptive Gives Back On November 27, also known as Giving Tuesday, a group of employees from AdDaptive traveled to the Greater Boston…
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AdDaptive Exceeds Client Conversion Goal By 3K
A business solutions company wanted their ads to reach hotel GMs, with a goal of achieving 5,000 conversions in 3 months. AdDaptive…
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2018 Digiday Media Buying Summit Takeaways
In October, our VP of Sales, Ted McNulty, gave an impassioned speech about the B2B programmatic advertising industry at the Digiday Media…
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Digital Advertising Personified
In psychology, a schema describes a pattern of thought or behavior that organizes categories of information and the relationships among them (source).…
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AdDaptive Exceeds CTR For Private Food Manufacturer
A private food manufacturer called on AdDaptive to reach a niche B2B audience. In helping the client achieve their goals, AdDaptive deployed…
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How Addaptive Brought 1,000 Conversions to B2B Software Company
About This Case Study Video A B2B software company intended to leverage AdDaptive’s analytical abilities and strategic ad placement. They aimed to…
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Digital Summit Boston Recap
Tee shirts. Pens. Can cozies. Binder clips. Even a squishy owl. The vendor hall at Digital Summit Boston was bustling with budding…
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B2B IT Company’s Site Traffic Improved
A B2B IT products and services company came to AdDaptive aiming to increase site traffic for 10 co-op partners targeting various verticals.…
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