Account-Based Marketing As A Complement To Lead Generation

June 19, 2019 |
Laura Bakopolus Goldstone

Personalized B2B targeting throughout the entire ad campaign lifecycle provides additional touchpoints, better scale, and more comprehensive analytics, generating qualified leads to complement your existing lead gen efforts.

Account-Based Marketing (ABM) isn’t just a buzzword — it’s an approach that can provide your B2B marketing efforts with increased personalization and better results.

Did You Know…

97% of marketers surveyed by the Alterra Group said ABM had higher ROI than any other marketing activity?

ABM tailors marketing, advertising, and sales efforts toward specific accounts, resulting in a more personalized experience. ABM goes hand-in-hand with B2B, as digital advertising strategies targeted at key accounts are best implemented by optimizing campaigns toward the needs of each account or the goals of each campaign. As one of ad tech’s most innovative leaders, AdDaptive leverages a unique ABM approach to B2B digital advertising by identifying key accounts, optimizing ad campaigns toward specific goals, scaling across an intended industry, role, or region, and providing transparent firmographic reporting. Using AdDaptive’s expert approach, customers achieve greater accuracy, scale, and engagement, fueling increased ROI and inspiring long-term relationships.

Download AdDaptive’s ABM Infographic