AdDaptive Takes the Stage at Digiday’s 2020 Media Buying Summit

BY Mikaela Alioto

On February 25, AdDaptive took the stage at Digiday’s 2020 Media Buying Summit to present a case study on how they worked with Initiative and Cox Business to achieve B2B advertising success amid industry changes.

At Digiday’s 2020 Media Buying Summit, Angie Waters (Midwest Sales Manager at AdDaptive) and Christine Kubisztal (Group Media Director at Initiative) discuss how their unique, cross-industry partnership with Cox Business achieved B2B success amid industry changes, reaching target businesses at the rooftop level without relying on cookies. Discover how AdDaptive partnered with Initiative and Cox Business to achieve B2B success:

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