FAQ SERIES: How AdDaptive Targets Business Roles Using ABM

BY Mikaela Alioto

How can Companies Target Business Roles using ABM?

AdDaptive takes an Account-Based Marketing (ABM) approach tailoring campaigns to target B2B audiences with expert strategy and customization. AdDaptive’s account management team works with our proprietary technology to reach businesses, match with the intended IP addresses, and bid only on qualified users. Our team is committed to achieving your digital advertising goals through capturing your audience’s interest and needs. Using precise B2B targeting, we identify specific business roles within companies to boost engagement and maximize the reach of each ad campaign. Follow the steps that AdDaptive takes to target business roles using ABM in this quick video:

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