B2B Advertising Resources to Make You an Expert
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Strategy, Marketing, and More: An Interview with Laura Goldstone
Media 7/The ABM Report published the strategic insights provided through a thought leadership interview with AdDaptive’s Director of Communications & Branding Strategy, Laura Goldstone, in March 2022.
The interview touched upon a range of hot topics looking towards the future of content marketing, including market approach, targeting capabilities, and proving ROAS with transparent analytics reports.
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Take the Temperature of Your Target Accounts Infographic
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Take the Temperature of Your Target Accounts
Take the temperature (hot, warm, or cold) of your target accounts so you can align your efforts to push them through the sales funnel with speed and ease.
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AdDaptive’s offline data matching drives sign-ups for leading internet company’s SMB offering
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Breaking Through the Noise with a Tailored Advertising Approach
Leverage analytics to tailor your advertising and sales communication approach to your audience’s preferences.
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Analytics in Action: Site Analytics Video
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Analytics in Action: Site Analytics
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Analytics in Action: Campaign Analytics Video
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Analytics in Action: Campaign Analytics
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Analytics in Action: Audience Composition
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On a Personal Note… A Reflection of 2022
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Digiday’s October 2022 Media Buying Summit Recap
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Industry Trends: Digiday Media Buying Summit October 2022 Video
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