What is Account-Based Marketing (ABM)?

BY Laura Bakopolus Goldstone

Explore a brief overview of the topic of ABM and how such an approach could benefit your business.

Account-Based Marketing (ABM) tailors marketing, advertising, and sales efforts to each account, resulting in a personalized experience for each business. We all know business data is invaluable, but many marketers are not able to use it to the best of their abilities. Now, ABM for B2B digital advertising makes business data actionable and increases brand awareness among intended business audiences. Account-Based Marketing allows marketers to use highly tailored data, targeting, and analysis to fuel B2B digital advertising campaigns in an effort to reach the accounts that matter most and drive positive business outcomes. AdDaptive’s approach to ABM enables our customers to upload their own lists of companies they want to reach, utilize the appropriate validated data to identify the best way to reach key influencers at your intended accounts, and optimize your strategy in real-time to maximize engagement. Post-campaign, we provide the industry’s most comprehensive analytics report, full of meaningful insights and actionable intelligence that informs about your audience and fuels future campaign strategies.

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