Your one-stop-shop for B2B thought leadership
Explore tips, tricks, and advice to help you reach unique audiences and deliver awesome results.
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Why brands are seeking more nuanced, humanized audience segmentation for campaign success
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Digiday Programmatic Marketing Summit May 2023 Recap
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Mirren Live 2023 Recap
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Allocating Ad Spend Appropriately with Analytics
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The Power of a Foundational Ad Tech Partnership
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Analytics for Any Market
Take the temperature (hot, warm, or cold) of your target accounts so you can align your efforts to push them through the sales funnel with speed and ease.
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Keep Top-of-Funnel Top-of-Mind
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Digiday Media Buying Summit March 2023 Recap
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Take the Temperature of Your Target Accounts
Take the temperature (hot, warm, or cold) of your target accounts so you can align your efforts to push them through the sales funnel with speed and ease.
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Breaking Through the Noise with a Tailored Advertising Approach
Leverage analytics to tailor your advertising and sales communication approach to your audience’s preferences.
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Analytics in Action: Site Analytics
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Analytics in Action: Campaign Analytics
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Analytics in Action: Audience Composition
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On a Personal Note… A Reflection of 2022
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Digiday’s October 2022 Media Buying Summit Recap
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Crossing the Q4 Finish Line with Actionable Analytics
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