2023 has brought continued annual growth to the ad tech industry, with digital ad spend increasing from roughly $165.5 billion in 2022 to $177.3 billion in 2023. Yet this growth is still accompanied by a wide fluctuation in advertising budgets. Many media buyers are contemplating how to designate their monthly and annual ad spend while considering the ever-increasing amount of foot traffic and competition in the digital advertising space.
In times of economic uncertainty, agencies feel the need to experiment with their ad spend – dividing budgets among the available media mix options for digital advertising. So, what is the wisest way to allocate this year’s advertising budget?
Divide and Conquer
Digital advertising spend is expected to reach the $200 billion mark in 2025, and media buyers are faced once again with the decision to divide the available budget among the various advertising platforms. With options ranging from display, native, and video, to programmatic audio and CTV advertising, decision paralysis can hinder the process of determining where to place ad spend.
Research has proven time and time again that running a combination of media types yields higher engagement levels and conversion rates.
The combination of display, native, and video has the highest unique account reach at 93.05%
Adding both native and video to display boosts display CTR by 15% on average
Running display along with native and video registers a 32% decrease in cost per engagement (CPE)
Personalizing the media mix for each campaign to fit the brand and the target audience’s ad viewing preferences is the key to achieving overall campaign success and boosting future advertising budgets. And the ideal multi-channel combination of media types is ever-changing from one flight to the next, so both pre-campaign and post-campaign analysis are necessary to optimize the mix each time.
Audience Insights to Guide Your Decisions
Gain a better understanding of each target audience’s ad preferences with comprehensive reporting. At the end of each flight, reflect on account engagement levels across each media type before designing the next campaign. For example, if the target accounts are clicking through more display ads than video or native, shift ad spend accordingly. If programmatic audio reach is negligible, eliminate the channel from the media mix for the next campaign. If video completion rates are favorable, consider adding more videos to future flights. And if all goals are being reached across each media type, you’ve found the combination sweet spot for your particular campaign!
Your ad spend decisions – month over month, quarter over quarter, and year over year – should be supported by actionable insights to optimize future campaigns and ensure their success.
Partner with an Analytics Expert
Rely on AdDaptive’s analytics to determine the ideal, unique allocation of ad spend among a combination of media types for each campaign, leading to the highest level of engagement from your target audience. Actionable insights will help you find the ideal mix among display, native, video, programmatic audio, and CTV to reach the right audience at the right time. AdDaptive’s full suite of Audience Composition, Campaign Analytics, and Site Analytics reports provide the information needed to decide how to allocate ad spend appropriately to meet the goals of each campaign.
Learn more in our one-sheet:
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There is a high level of variety that exists in the advertising world. Campaign messaging, media mixes, target audiences, and more can fluctuate significantly from one brand to another, and from one campaign flight to the next. So, how can an agency ensure that each campaign is reaching the intended niche accounts?
AdDaptive’s reporting suite will help you accurately target specific accounts of all sizes with accuracy and scale, from small businesses and start-ups to Fortune 500 companies. Our Audience Composition reports can be built based on first-party or third-party vertical market data, NAICS codes and other desired firmographic parameters. Campaign Analytics reports provide transparent, actionable insights into your target accounts’ engagement with the campaign, and Site Analytics reports show the flow of traffic to your brand’s website throughout the course of the flight.
Partnering with a trusted ad tech vendor such as AdDaptive will enhance your ad campaign reach, so you can accurately target niche audience segments and receive insightful analytics on their level of engagement with your brand.
Learn more in our one-sheet:
For more examples of success, visit the Customers page on our website:
The advertising industry has seen a shift in budgets in 2023 with more brands approaching their ad spend with “cautious optimism.” Since brands are looking to be as efficient as possible with their ad spend, many are turning to bottom-of-funnel tactics to hopefully increase their conversion rates and close more deals. But as agencies know, a holistic pipeline approach is the best way to build funnel strength resulting in more lifelong customers compared to a couple quick conversions. In fact, in this recent study CMOs rated brand development a 5.5 out of 7 on a scale of importance. Savvy marketers see the value in spending more time and efforts on top-of-funnel brand engagement as a strategic move that builds relationships and trust, fueling revenue over time. Top-of-funnel tactics should be top-of-mind for your clients, and with the help of insightful analytics, efficient and effective ad spend is easily achievable.
By allocating resources to top-of-funnel tactics you’re able to reach more prospects who are colder or completely unfamiliar with the brand. But how can you be sure a brand awareness campaign is efficient and effective?
With AdDaptive as your strategic partner you can build precise audience segments by uploading your own ABM lists, utilizing AdDaptive’s Platform to refine firmographic parameters, or leveraging your Campaign Analytics account list from your last campaign. When leveraging insightful analytics you’ll get a deeper understanding of your target audience’s preferences, and the tools to further optimize your advertising approach. This eliminates wasted ad spend and allows the capture of high-quality accounts in your pipeline.
Now that more desired accounts have entered the funnel, you can more accurately nurture them along from the top of the funnel all the way to purchase. By continuing to leverage detailed insights about your audience, you can tailor your advertising approach to their behaviors and meet them where they are in their journey. The right message at the right time is the difference between closing a deal and letting potential customers slip through the cracks, and the use of transparent analytics will help enable timely and personalized communication.
In times of “cautious optimism,” brands tend to start looking for immediate short-term solutions. But without new prospects entering the pipeline, they will quickly run out of “quick conversions” at the bottom. The top of your funnel should be just as strong as the bottom of your funnel. When insightful analytics enter the picture, top-of-funnel tactics are no longer a budget risk. A deep understanding of your audience and the tools to reach high-quality accounts where they are in their unique buyer journey will reflect positively on your client’s ROAS.
A holistic pipeline solution for a healthy advertising approach?
That’s the AdDaptive Advantage.
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AdDaptive was thrilled for another opportunity to sponsor the March 2023 Digiday Media Buying Summit. We traveled to New Orleans March 6th through 8th to participate in this exciting three day conference. It’s always a pleasure meeting with colleagues, prospects, and fellow industry professionals face to face and having in-depth discussions about the AdTech space. Here are a few of our takeaways from the March conference.
Optimize Your Advertising Strategy with Transparent Analytics
Our very own VP of Sales Ted McNulty delivered an engaging presentation on day one of the conference articulating the importance of analytics to your advertising strategy. Having access to precise and actionable insights will help with every step of the advertising process from defining your target audience to reaching key accounts with precision and tracking campaign performance. Learning how to leverage actionable analytics allows you to reach your desired audience efficiently and effectively as well as optimize your campaign throughout the flight. After the flight ends, you can retarget different segments of your audience and use the insights you learned to reach your goals. After chatting with fellow AdTech colleagues, it was clear that increasing efficiency and effectiveness was a common theme of the conference as it reflects trends in the market today.
Efficiency and Effectiveness in Ad Spend
2023 has been labeled a year of “cautious optimism” when it comes to ad spend. Some advertisers are seeing an increase in budget, some are seeing a slight decrease, and others are experiencing business as usual. A portion of advertisers are allocating more resources to the bottom of the funnel initiatives in order to deliver on conversions but top-of-the-funnel brand awareness is as critical as ever when establishing credibility and trust in your company.
No matter your specific 2023 budget circumstance, efficient ad spend decisions are crucial during this time. Actionable analytics can help take the guesswork out of reaching your high priority accounts, optimizing your current and future campaigns, and tying revenue back to campaign efforts to prove ROAS. Being able to confidently approach your advertising strategy in a time of cautious optimism will set you apart from your competition. This also puts worried clients who are hyperfocused on the bottom of the funnel at ease, allowing for a more holistic pipeline approach.
CTV and Upper Funnel Importance
Like many industry events in the past few years, CTV was a hot topic in New Orleans. Although the interest in CTV is high, especially with the announcement of Netflix’s ad supported subscription tier, some advertisers were a little reluctant about CTV and other upper funnel tactics. Many cited the lack of measurement and the need for quick conversions as their reasons for hesitation. This is where actionable analytics can help.
Having access to detailed insights about your audience can help make your upper funnel approach just as strong as your lower funnel approach. In order to personalize your messaging to high value accounts in the bottom of the funnel, you need to build brand awareness and nurture colder accounts through the entire funnel. CTV has proven to be incredibly effective at engaging audiences towards the top of the funnel and planting the seed of brand awareness. It’s clear why CTV has seen tremendous growth over the past few years. WIth actionable analytics, you can ensure the resources are being utilized effectively and take full advantage of CTV and its benefits.
The Digiday Media Buying Summit is the perfect way to keep a pulse on industry topics and find more ways to help our prospects and clients. Based on conversations about CTV, ad spend, and transparent analytics, AdDaptive is in the perfect position to be a reliable partner for advertisers striving for campaign success.
A strong AdTech partnership to achieve advertising goals?
That’s the AdDaptive Advantage.
Ready to speak with a digital advertising expert? Book a meeting below.
Pinpoint each account’s location in the sales funnel
Knowing where each of your target accounts falls in the sales funnel is vital to closing sales and ultimately proving return on ad spend. By distinguishing which accounts are hot, warm, and cold you can allocate your marketing and sales efforts appropriately and increase the overall success of your campaigns.
If the coldest accounts who are still unaware of the brand or products/services being offered are being given the most attention, the hottest accounts may fall out of the funnel or shift their focus to the competition. Hot leads should take top priority, followed by warm leads, and finally cold. So, how do you know which accounts are hot?
Your B2B thermometer
Think of B2B analytics like a thermometer to measure your audience’s engagement. Analytics reports provide the figures and insights needed to take the temperature of each target account in your campaigns and company sales funnel.
Determine which accounts in your ABM list are hot, warm, and cold based upon analytical insights from AdDaptive’s reporting. With the combination of insights from our Campaign Analytics reports and our Site Analytics reports, you can clearly deduce where each account currently falls in the sales funnel based upon their level of engagement. These reports provide a transparent, detailed breakdown of each account’s impressions, clicks, pageviews, and more throughout the flight of each campaign.
Armed with this information, you can then retarget each account based on their location in the sales funnel. The hottest accounts who are the closest to purchasing can be handed over to the sales department as qualified leads, the warm accounts can be further nurtured through the campaigns that they were the most engaged with (but this time with a deeper level of personalization), and the cold accounts can be shifted into new campaigns with messaging tailored to build general brand and product awareness and trust.
Fuel more sales by:
Properly allocating your efforts to push the hottest leads through the funnel
Refocusing your campaign messaging strategy to continue to warm the colder leads until they are hot and ready to purchase
Learn more about how AdDaptive’s analytics can act as your account thermometer in this infographic and video:
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Breaking Through the Noise with a Tailored Advertising Approach
February 28, 2023 |
Matt Shore
Capturing attention can be difficult in the B2B advertising space, but the ability to tailor your approach to your audience’s preferences can help you break through the noise. By leveraging insights gathered from analytics reports and strategic conversations, you can unlock the full picture of your target audience. When utilized effectively, you can help build brand awareness and trust as well as provide the tools necessary to push prospects through the funnel by way of individualized conversations between sales and target accounts.
How exactly does this process work?
Once your target audience has been defined and your ad campaign has deployed, AdDaptive provides performance updates throughout the flight via the Campaign Analytics report. After the flight ends, you will receive the Site Analytics report showing which of the targeted accounts are interacting with your client’s website via your ad campaign. These actionable analytics paired with strategic conversations with our experts will give you a holistic view of your audience and the types of content that resonate with them.
Now it’s time to use what you’ve learned to break through the noise.
When you know your audience’s preferences, you can tailor your advertising approach to fit their needs. Build brand awareness and trust by sending engaging marketing emails to colder prospects to stay top of mind rather than being labeled “just another email notification.” Sales teams can leverage engagement data from said emails to initiate individualized conversations with prospects to meet them where they are in the buying process and begin building relationships. Think of this like sending a birthday card to a friend. You could sign your name at the bottom of a store-bought card with a generic birthday wish, but taking time to write a more personal message would stand out and show that you understand their needs.
What does this look like in practice?
In your Site Analytics report, you might notice one of your prospects has spent significant time on the “product features” tab on your client’s website. Your client’s sales team can take advantage of this info by reaching out to the prospect with the right message at the right time. For example, they could say “Hi (insert name here), we noticed you were exploring our product features page and thought you might be interested in this one-sheet explaining our solution a little more in-depth. Do you have any questions I could help answer?” This way prospects are being met where they are in their independent research process and are being provided another piece of content that will keep them informed, engaged, and moving through the funnel.
Let’s keep the prospects moving.
As prospect relationships grow, continued individualized conversations will help propel them towards purchase. With each campaign you will be able to learn more about your audience and hone in on the things that matter most to them. Just by simply running your ad campaign and interpreting your analytics reports through strategic conversations with our experts, you will know your client’s target audience best. Now you can provide exactly what prospects are looking for, making their buying process quick and easy.
Actionable analytics and a strategic partnership with AdDaptive are the most important tools for building lasting relationships with your prospects and tailoring your advertising approach to your target accounts’ needs. Laying a strong foundation of brand awareness and trust through individualized conversations with prospects will not only help push prospects through the funnel but keep them coming back again and again.
That’s the AdDaptive Advantage.
Ready to speak with a digital advertising expert? Book a meeting below.
This blog post is the third of a three-part series featuring samples of AdDaptive’s three separate report offerings.
Accurate web traffic attribution
Brand websites and landing pages are a main component of digital advertising, and it is vital to properly track site traffic to these pages that stems from ad campaigns. This level of website traffic attribution proves each campaign’s performance in terms of lift and return on ad spend (ROAS).
With all of the visitors flowing to your brand’s website from organic searches, sponsored content links, ad clicks, and more it can be difficult to distinguish the source of each visitor. For the most accurate campaign attribution, a combination of reports should be reviewed and analyzed at the end of the flight. In addition to a Campaign Analytics report, AdDaptive’s Site Analytics report provides the necessary insights to connect the dots between campaigns, web traffic, and closed sales.
Tie your ad campaigns directly to the ebbs and flows of website traffic
Our Site Analytics report is customizable to reflect how your audience segments are reaching your campaign goals. Whether you choose to provide a specific predefined list of target accounts, vertical markets, or another combination of ABM targeting parameters, AdDaptive’s report will show which accounts are being drawn to your brand’s website by clicking through your ad campaign(s).
When it comes to website analytics, the key KPI is pageviews. AdDaptive’s Site Analytics report begins with a list of the names of the top 20 companies that have visited your campaign’s landing page as a result of clicking your ad. The report shows pageviews before an account was served an ad, pageviews after the account was served an ad, and the percentage change, showing the impact of the ad campaign on your web traffic and thus brand engagement. From there, you can either streamline or expand your audience as desired based upon the reported analytics to achieve further lift.
The Site Analytics report then continues to break down pageviews/impressions on your landing page from various angles including NAICS code, sales volume, and company size.
The data included in this report gives you a full scope of how your ad campaigns drive traffic to your website, with a single pixel placement on the campaign’s landing page.
These accurate figures provide the insights you need to adjust your campaign, drive more traffic to your website, and ultimately increase lift and ROAS.
Link your ad campaigns to subsequent increases in website traffic with the help of AdDaptive. Our Site Analytics report gives you the insights you need to identify which of your target accounts are showing interest, and push them through the sales funnel with speed and ease according to their engagement with your content.
**The report included in the photos here is a sample report. An AdDaptive Site Analytics report will show real data, including business names and NAICS codes.**
Read the first two blog posts in the Analytics in Action series here:
This blog post is the second of a three-part series featuring samples of AdDaptive’s three separate report offerings.
An analytics report can be a helpful tool for ad campaign success. But data needs to be understood to be valuable; strategic context behind the numbers will bring your ad campaigns to the next level.
AdDaptive’s expert Accounts Team gives progress updates throughout your campaign’s delivery by providing a Campaign Analytics report. Strategic conversations with Accounts open up opportunities to adjust your approach for future campaign iterations to ensure maximum ROAS.
What exactly are you getting in the Campaign Analytics report? Let’s take a closer look.
The Campaign Analytics report organizes your ad campaign’s impressions, clicks, CTR, and engagement metrics into firmographic sections. The first section breaks down your performance by location. You can view a heat map of your engagements as well as a state-by-state view. This way you can see where your engagements are coming from and make location-based targeting decisions for your campaigns.
The next section of the report shows how your campaign results were spread across your original targeting specifications. You can see your impressions delivered to businesses of a particular size by number of employees and overall sales revenue. You can also see impressions delivered to businesses that fall within certain NAICS codes and the names of businesses that were served your ads. From here, you can decide if you want to update your targeting approach based on the interactions your campaign received. For example, if you received high amounts of engagements from smaller companies, you could choose to exclude larger companies from your targeting parameters to narrow in on your highest value accounts and reduce waste.
The following section shows the distribution of your impressions tied to each creative size you used in your campaign and your individual creatives by name. This is a great way to see which creatives are resonating the most with your target audience. Now you can update your media mix to boost engagement.
Finally, the Optimizations & Recommendations section gives you insight into the measures AdDaptive took to optimize your campaign and recommendations for how to approach future campaigns. One type of optimization, for example, could be to filter out underperforming accounts to minimize waste. These future recommendations will be a jumping off point for your strategic conversations with the AdDaptive Team to further refine your campaigns, bringing you closer to your advertising goals.
Combining the Campaign Analytics report with a strategic partnership with AdDaptive’s team of experts will add context to the data and bring your campaigns to the next level. The ability to track your performance and have a holistic understanding of your analytics to inform your next move will reflect positively in your ROAS. The power of the Campaign Analytics report lies in the context!
That’s the AdDaptive Advantage.
**The report included in the photos here is a sample report. An AdDaptive Campaign Analytics report will show real data, including business names and zip codes.**
Read the first and third blog posts in this series here:
This blog post is the first of a three-part series featuring samples of AdDaptive’s three separate report offerings.
The most imperative step before the launch of any B2B ad campaign is building the target audience or ABM list. Even the most strategic content messages and designs are wasted if they don’t reach the right accounts.
“If a tree falls in a forest and no one is around to hear it, does it make a sound?”
If a message is delivered to the wrong audience, does it have any effect?
Ensure that your content is reaching your target list of accounts with AdDaptive’s Audience Composition tool. Our B2B experts will build out the finer details of your intended audience in order to validate and attribute impressions throughout the flight of the campaign.
Once a list of target accounts has been established, it’s time for AdDaptive to start building out your Audience Composition report. The first section of the report will show a heatmap of your target geographic areas.
Over the course of the campaign, your ads will be delivered to prospective accounts, closely following the customized heatmap presented in the pre-launch Audience Composition report. This stage of the report also provides a state-by-state and zipcode-based breakdown of the target accounts included.
Diving deeper into firmographic data, AdDaptive’s Audience Composition report provides a breakdown of the companies you’ve identified as wanting to target based upon their annual revenue, employee size, years in business, NAICS/SIC code, and more. This combination of data points allows for targeting companies of all sizes with equal precision.
Beyond these niche targeting options, the report provides vital information to target at scale. This reduces the amount of wasted impressions, makes it easier to hit target KPIs, and increases ROAS.
While average B2B targeting match rates hit just below 50%, AdDaptive’s match rates hover around 75-80%. Our technology aligns with your business strategy for optimal delivery to a valid audience within your targeting parameters. High match rates are achieved by taking your unique targeting preferences into account and presenting them in a pre-campaign Audience Composition report to ensure that we are on the same page, then by executing on these guidelines using our proprietary technology and years of experience. Advertisers can prepare to optimize their ad spend in this pre-campaign launch stage, since proper audience segmentation and scaling play such a key role in the success of each campaign.
The report provides the necessary information in an easily comprehensible visual format, with pie charts and bar graphs to highlight the range of accounts in terms of firmographics such as sales volume, employee size, and years in business.
Once your audience has been properly segmented and the Audience Composition report reflects aligning data for the target accounts, your campaign is ready to launch! After that, AdDaptive’s Campaign Analytics and Site Analytics reports will provide the actionable reporting insights and suggestions for optimization you need to help fuel your campaign’s success.
Start off on the right foot and get a full preview of your campaign to ensure that it will reach the right accounts with AdDaptive’s Audience Composition report.
**The report included in the photos here is a sample report. An AdDaptive Audience Composition report will show real data, including business names and zip codes.**
Read the second and third blog posts in this series here:
2022 was a year of reevaluation and, in some cases, reinvention. As a society, we all reflected on our personal lives, our careers, and the economy, in a movement toward rebirth that permeated every decision.
In 2022, the advertising landscape also underwent reevaluation. Media plans were examined as closely as ever, with budgets and campaign decisions put under the microscope. Differentiators like attribution and data transparency, especially post-campaign analytics, became qualifiers that determined whether a vendor would be included on a future buy or not. Each campaign became a milestone in every customer relationship. Advertisers scrutinized each decision and let the data speak for itself.
“Our strategic consultants work with partners to implement audience learnings by tailoring strategies toward accounts’ preferences, making post-campaign insights more actionable than anywhere else in the industry.”
Thankfully, AdDaptive thrived in the limelight. Our Campaign Analytics and Site Analytics are second to none, providing more detailed breakdowns of your audience, campaign, and metrics than any other B2B solution’s offering. Our team found its stride playing the role of strategic consultant to our valued partners, discussing how to implement lessons about your audience to better tailor your strategies toward their preferences, making post-campaign insights more actionable than anywhere else in the industry.
“By choosing vendors that can provide industry-leading analytics insights about target accounts across channels and campaigns, agencies increase ROAS and push accounts through the funnel more effectively and efficiently, achieving business goals beyond a single ad.”
As always, AdDaptive also did a bit of internal evaluation. We know who we are and where we want to be, but when external forces shift, we shift with them to align our strengths with the best way to serve our clients’ ever-changing needs. While we like to stay agile and make tweaks along the way as needed, we reflected deeply in 2022 and made a few major updates to elevate our brand. This year, we released a new logo and design set and created a new website from scratch. Our sleek new logo’s rounded edges and gradient give us a modern edge, and the progression of the logomark’s three lines from left to right represent our emphasis on analytics, funnel movement, and growth, intrinsically linking our identity with our design for the ultimate brand cohesion.
Our new website uses our logo and design elements in a more integrated fashion than ever before: The new messaging structure better aligns with our brand story, starting with the reason you should partner with us – the positive impact you can derive from our differentiated analytics – then moving into how we fuel these analytics, from our ability to reach your target audience with accuracy at scale to the way we recommend varying your media mix for a full-funnel, multi-channel advertising approach. Our new design and messaging elements convey our identity in a way that better captures the direction we’re moving in, setting us up for long-term success.
It has been a joy to work with our co-founders and the rest of the marketing department – Kevin O’Malley, Patrick Shea, Shannon Majumdar, Alexandra Singer, Helen Neely, and Matthew Shore – to ensure strategic alignment from the logo’s conception and the website’s creation to the ongoing execution of all related content as we continue to elevate the brand in fun and exciting ways.
We were thrilled to pair our design updates with an industry event by unveiling our new logo as the Premier Partner at the Digiday Media Buying Summit in Palm Springs, CA, this past October. We love to sponsor this conference each year and to discuss market ongoings with attendees each time. Staying up to date on industry trends is key to our success; immersing ourselves in the industry and speaking directly with clients and prospects helps us intimately understand their challenges and opportunities so we can serve them best.
We also were excited to participate in our first Forrester Wave report in 2022. AdDaptive was named a Contender in The Forrester Wave™: B2B Advertising Solutions, Q3 2022 report. The evaluation analyzed the 14 most significant B2B advertising solutions across 28 criteria spanning current offering, strategy, and market presence. AdDaptive earned its highest scores in the criteria of product vision, market approach, innovation roadmap, and cross-channel capabilities. AdDaptive also received the highest scores possible in the business publications and creative development criteria.
We believe this solidifies our position as an experienced, consultative partner to B2B agencies. We were excited to see our stance among the other companies evaluated in the report and to use the data in the assessment to explore opportunities for future technological advancements.
“AdDaptive is a good fit for B2B organizations with in-house media teams and media agencies with B2B clients,” Forrester stated in the report. According to the evaluation, “AdDaptive knows how complex and sophisticated B2B advertising can get…”
Amidst these milestones and industry ongoings, we recognized that evaluating data to make better decisions is not just a 2022 trend. It’s an effective way to work – period. So we built the ability to make future decisions into the tweaks we made this year, looking at ways to better integrate with our customers’ systems, how to organize our internal resources to leverage our strengths against market opportunities, and what changes the environment might bring us in the future that we can work into our decisions today. We are currently testing some innovations and updates, and we look forward to releasing the ones that make the most sense for our audience and the industry in 2023.
While announcements about the exciting new products we’re working on will have to wait (!), we can celebrate the fact that we relaunched our monthly marketing newsletter in the fall of 2022, adding a chance to communicate with our community each month about relevant and timely topics and trends. (If you haven’t already, sign up in the footer of our website.)
And at the end of the day, we had fun. We enjoyed working together and embodying our company values of excellence, innovation, diversity, empowerment, collaboration, and community. We figured out better ways to work together across teams internally and with clients and partners externally. We volunteered our time (including an incredible opportunity at Cradles to Crayons) and hosted company events both virtually and in person (from candle-making to a day at the racetrack and everything in between!). We got to add new dimensions to our ever-changing company culture with memories that are sure to last.
Most importantly, this year and always we’re grateful for you. If you’re looking for a partner, let’s chat. If you’re already our customer, we thank you for your continued partnership. If you’re here for thought leadership, we hope you found something enlightening and useful. Regardless of how or why you arrived on this page, we’re glad you’re here. And we look forward to sharing new successes with you in 2023.
-Laura Goldstone, Senior Director of Communications and Branding Strategy
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