Category: ABM

Consumer Behavior Shifts During COVID-19: A Stat Snapshot

In evaluating AdDaptive’s post-campaign B2B analytics in conjunction with a recent study on ad adjacency during COVID-19 (1,000 consumers surveyed in March then again in April 2020) conducted by Integral Ad Science (IAS), we’ve seen some positive trends in contextual preferences and consumer behavior in the advertising market.

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