Build Advertising Trust with Transparent Data
Collaborative Transparency As the digital advertising industry continues to expand year over year, advertisers are often overwhelmed by the sheer number of…
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Case Study Sessions: Drive New Business with a Supportive Ad Tech Partnership
In our previous installment of Case Study Sessions, we shared success stories from three different companies that leveraged AdDaptive’s targeting solutions to…
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Case Study Sessions: Re-engage Your Audience Effectively
In our previous installment of Case Study Sessions, we shared three examples of companies that were able to reach their incredibly unique…
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Case Study Sessions: Reaching Niche Audiences in Hospitality, Aerospace, and Animal Health
When cautious optimism is dictating ad spend decisions, many brands and agencies are expected to “do more with less.” Avoiding wasted impressions…
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The Power of a Foundational Ad Tech Partnership
Brands have unique needs and goals when it comes to advertising especially when “cautious optimism” is influencing their ad spend decisions. Balancing…
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Keep Top-of-Funnel Top-of-Mind
The advertising industry has seen a shift in budgets in 2023 with more brands approaching their ad spend with “cautious optimism.” Since…
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Build Brand Awareness To Optimize Future Campaigns
Brand awareness is the first thing a company needs to build in order to garner trust and grow. With the vast number…
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Boost Sales From Web Traffic With Insightful Analytics
One of the main drivers of sales in the modern B2B advertising world is website traffic, stimulated by strategic marketing efforts. One…
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Accelerate B2B Sales With Actionable Analytics
Some say “good things come to those who wait,” but this isn’t necessarily true for sales. With an extremely long buying process,…
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Media Type Combination Research And Key Takeaways
Study Overview The creative type combinations that you select for your ad campaign can significantly and strategically drive the campaign’s impact. AdDaptive’s…
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Consumer Behavior Shifts During COVID-19: A Stat Snapshot
In evaluating AdDaptive’s post-campaign B2B analytics in conjunction with a recent study on ad adjacency during COVID-19 (1,000 consumers surveyed in March then again…
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How To Strengthen Your B2B Demand Strategy
During Times of Economic Uncertainty Use data-driven B2B display advertising to support your demand strategy At times of economic uncertainty, every dollar…
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