In our previous installment of Case Study Sessions, we shared three examples of companies that were able to reach their incredibly unique audiences through AdDaptive’s powerful targeting capabilities. But what happens when you need to reach out to your audience a second time?

Re-engaging your audience is a great way to move previously interested prospects through the funnel, enhance market presence during peak selling seasons, and upsell existing customers. Most importantly, finding the perfect spot where you can effectively engage your audience without overwhelming them is crucial for campaign success.

With AdDaptive’s accurate targeting solution, you can ensure your re-engagement campaigns are being delivered to the right accounts at the right time with the right message. What does a successful re-engagement campaign look like? Just ask these three clients who leveraged re-engagement in their advertising approach.

 It’s time for another Case Study Session. 

Software Company Drives Conversions From Previously Interested Prospects

Goals

A B2B software company aimed to achieve conversions among users who previously engaged with their creatives.

Solution

AdDaptive devised a tailored, comprehensive strategy to re-engage users who had shown prior interest without overwhelming them. This included frequency caps across various devices as well as rigorous brand safety measures to ensure relevant and safe ad placement.

Results

After two months, the company saw over 12 million impressions and over 1,000 conversions, exceeding their previously defined KPIs. The ease of communication and the transparency with optimization between the AdDaptive and the client led to additional successful monthly campaigns.

Roofing Company Re-engages Prospects Successfully During Peak Season

Goals

A roofing company strived to achieve a high CTR despite the construction industry not seeing great success in digital advertising as work typically occurs in the field rather than behind a screen. They were looking to engage roofing contractors during peak roofing seasons.

Solution

AdDaptive created a strategy that not only targeted the client’s unique audience but re-engaged those users through peak selling season. AdDaptive suggested including B2B Sponsored Content in addition to B2B IP targeting to maximize CTR. Offline data was utilized to reach contractors within the construction industry, and online data was leveraged to re-target those users to further engage them with the brand.

Results

Leveraging online and offline data, B2B Sponsored Content, and retargeting led to above-industry-average CTR during four one-month campaigns (0.18%, 0.20%, 0.20%, 0.14%). Retargeting produced organic traffic on the client’s website and cross-device capabilities provided an opportunity to serve impressions to a business despite the lack of online exposure typical of this industry.

Utilities Company Builds New Service Awareness Among Current Customers

 Goals

A gas and electric company sought to increase awareness surrounding a new service, re-engage their current clients, and inspire them to upgrade their current plan.

Solution

AdDaptive deployed a customized targeting strategy to re-engage the company’s existing clientele by onboarding a list of companies to target through Account-Based Marketing. Display and video media types were combined to strengthen the campaign impact and achieve maximum optimization.

Results

The client was pleased to see the brand awareness AdDaptive had spread among the desired audience. The campaign succeeded in promoting the brand’s new product and services to existing clients, motivating them to take advantage of the upgrade promoted in the ad campaign.

Leverage Re-engagement to Make a Powerful Impact

The buying process has historically been long with multiple touchpoints to move multiple stakeholders through the funnel. Being able to accurately re-engage your audience opens the door for high-quality interactions and a more personalized buying experience for your prospects. AdDaptive is proud to offer word-class targeting measures that can reach and engage unique audiences more than once with the right message and the right time.

That’s the AdDaptive Advantage. 

Ready to speak with a digital advertising expert? Book a meeting below.

When cautious optimism is dictating ad spend decisions, many brands and agencies are expected to “do more with less.” Avoiding wasted impressions is crucial for advertising success especially when you’re trying to reach a very niche audience. 

No matter how specific your audience is, AdDaptive’s cookieless targeting can help get the right eyes in front of your ad campaign and ultimately drive positive outcomes for your business.

How granular are AdDaptive’s targeting capabilities? Just ask these clients from industries including Hospitality, Aerospace Manufacturing and Animal Health.

 It’s time for a Case Study Session. 

Hospitality Company Reaches Niche Audience of Hotel GMs

Goals

A hospitality company was looking to reach a niche audience of hotel general managers with a goal of 5000 conversions in three months

Solution

By leveraging our validated offline data, NAICS codes, and title overlay, we were able to hone in on potential prospects with the GM title that would benefit from the company’s offering. 

Results

This yielded 8,457 conversions in three months, exceeding the client’s original goal. They were thrilled with the results and ended up developing a long-term partnership with AdDaptive for continued advertising success.

Aerospace Manufacturing Company Reaches Industry Thought Leaders

Goals

One of the top 3 aerospace companies approached AdDaptive with the goal of building more engagement around a new product from a very specific audience of global industry decision-makers. 

Solution

AdDaptive leveraged validated offline data mapped onto digital identifiers to ensure the company’s ads were delivered to the intended accounts.. 

Results

The company’s expectations were exceeded with 6.7 million desktop and mobile impressions with a CTR of 0.15%. AdDaptive was praised for our holistic advertising approach and ability to hone in on valuable industry thought leader accounts.

Animal Health Company Builds Brand Awareness Among Veterinarians

 Goals

A livestock medicine and vaccine manufacturer sought to increase their brand awareness among a niche group of veterinarians. 

Solution

AdDaptive customized validated offline data segments tailored to the company’s unique targeting needs. 

Results

In less than a month, the campaign had already yielded over 2 million impressions from the desired niche audience. The company was thrilled with the results which inspired them to double their media executions with AdDaptive for the coming year.

Target with Confidence

AdDaptive understands that every dollar of ad spend counts when you’re building a budget. That’s why we are proud to support our clients in reaching their target audience across vertical markets with ease. Customizing our targeting approach based on specific industries, goals, KPIs, and more is what keeps our clients coming back for continued advertising success. 

That’s the AdDaptive Advantage. 

Ready to speak with a digital advertising expert? Book a meeting below.