Pinpoint each account’s location in the sales funnel
Knowing where each of your target accounts falls in the sales funnel is vital to closing sales and ultimately proving return on ad spend. By distinguishing which accounts are hot, warm, and cold you can allocate your marketing and sales efforts appropriately and increase the overall success of your campaigns.
If the coldest accounts who are still unaware of the brand or products/services being offered are being given the most attention, the hottest accounts may fall out of the funnel or shift their focus to the competition. Hot leads should take top priority, followed by warm leads, and finally cold. So, how do you know which accounts are hot?
Your B2B thermometer
Think of B2B analytics like a thermometer to measure your audience’s engagement. Analytics reports provide the figures and insights needed to take the temperature of each target account in your campaigns and company sales funnel.
Determine which accounts in your ABM list are hot, warm, and cold based upon analytical insights from AdDaptive’s reporting. With the combination of insights from our Campaign Analytics reports and our Site Analytics reports, you can clearly deduce where each account currently falls in the sales funnel based upon their level of engagement. These reports provide a transparent, detailed breakdown of each account’s impressions, clicks, pageviews, and more throughout the flight of each campaign.
Armed with this information, you can then retarget each account based on their location in the sales funnel. The hottest accounts who are the closest to purchasing can be handed over to the sales department as qualified leads, the warm accounts can be further nurtured through the campaigns that they were the most engaged with (but this time with a deeper level of personalization), and the cold accounts can be shifted into new campaigns with messaging tailored to build general brand and product awareness and trust.
Fuel more sales by:
Properly allocating your efforts to push the hottest leads through the funnel
Refocusing your campaign messaging strategy to continue to warm the colder leads until they are hot and ready to purchase
Learn more about how AdDaptive’s analytics can act as your account thermometer in this infographic and video:
Ready to speak with a digital advertising expert? Book a meeting below.
Breaking Through the Noise with a Tailored Advertising Approach
February 28, 2023 |
Matt Shore
Capturing attention can be difficult in the B2B advertising space, but the ability to tailor your approach to your audience’s preferences can help you break through the noise. By leveraging insights gathered from analytics reports and strategic conversations, you can unlock the full picture of your target audience. When utilized effectively, you can help build brand awareness and trust as well as provide the tools necessary to push prospects through the funnel by way of individualized conversations between sales and target accounts.
How exactly does this process work?
Once your target audience has been defined and your ad campaign has deployed, AdDaptive provides performance updates throughout the flight via the Campaign Analytics report. After the flight ends, you will receive the Site Analytics report showing which of the targeted accounts are interacting with your client’s website via your ad campaign. These actionable analytics paired with strategic conversations with our experts will give you a holistic view of your audience and the types of content that resonate with them.
Now it’s time to use what you’ve learned to break through the noise.
When you know your audience’s preferences, you can tailor your advertising approach to fit their needs. Build brand awareness and trust by sending engaging marketing emails to colder prospects to stay top of mind rather than being labeled “just another email notification.” Sales teams can leverage engagement data from said emails to initiate individualized conversations with prospects to meet them where they are in the buying process and begin building relationships. Think of this like sending a birthday card to a friend. You could sign your name at the bottom of a store-bought card with a generic birthday wish, but taking time to write a more personal message would stand out and show that you understand their needs.
What does this look like in practice?
In your Site Analytics report, you might notice one of your prospects has spent significant time on the “product features” tab on your client’s website. Your client’s sales team can take advantage of this info by reaching out to the prospect with the right message at the right time. For example, they could say “Hi (insert name here), we noticed you were exploring our product features page and thought you might be interested in this one-sheet explaining our solution a little more in-depth. Do you have any questions I could help answer?” This way prospects are being met where they are in their independent research process and are being provided another piece of content that will keep them informed, engaged, and moving through the funnel.
Let’s keep the prospects moving.
As prospect relationships grow, continued individualized conversations will help propel them towards purchase. With each campaign you will be able to learn more about your audience and hone in on the things that matter most to them. Just by simply running your ad campaign and interpreting your analytics reports through strategic conversations with our experts, you will know your client’s target audience best. Now you can provide exactly what prospects are looking for, making their buying process quick and easy.
Actionable analytics and a strategic partnership with AdDaptive are the most important tools for building lasting relationships with your prospects and tailoring your advertising approach to your target accounts’ needs. Laying a strong foundation of brand awareness and trust through individualized conversations with prospects will not only help push prospects through the funnel but keep them coming back again and again.
That’s the AdDaptive Advantage.
Ready to speak with a digital advertising expert? Book a meeting below.
This blog post is the third of a three-part series featuring samples of AdDaptive’s three separate report offerings.
Accurate web traffic attribution
Brand websites and landing pages are a main component of digital advertising, and it is vital to properly track site traffic to these pages that stems from ad campaigns. This level of website traffic attribution proves each campaign’s performance in terms of lift and return on ad spend (ROAS).
With all of the visitors flowing to your brand’s website from organic searches, sponsored content links, ad clicks, and more it can be difficult to distinguish the source of each visitor. For the most accurate campaign attribution, a combination of reports should be reviewed and analyzed at the end of the flight. In addition to a Campaign Analytics report, AdDaptive’s Site Analytics report provides the necessary insights to connect the dots between campaigns, web traffic, and closed sales.
Tie your ad campaigns directly to the ebbs and flows of website traffic
Our Site Analytics report is customizable to reflect how your audience segments are reaching your campaign goals. Whether you choose to provide a specific predefined list of target accounts, vertical markets, or another combination of ABM targeting parameters, AdDaptive’s report will show which accounts are being drawn to your brand’s website by clicking through your ad campaign(s).
When it comes to website analytics, the key KPI is pageviews. AdDaptive’s Site Analytics report begins with a list of the names of the top 20 companies that have visited your campaign’s landing page as a result of clicking your ad. The report shows pageviews before an account was served an ad, pageviews after the account was served an ad, and the percentage change, showing the impact of the ad campaign on your web traffic and thus brand engagement. From there, you can either streamline or expand your audience as desired based upon the reported analytics to achieve further lift.
The Site Analytics report then continues to break down pageviews/impressions on your landing page from various angles including NAICS code, sales volume, and company size.
The data included in this report gives you a full scope of how your ad campaigns drive traffic to your website, with a single pixel placement on the campaign’s landing page.
These accurate figures provide the insights you need to adjust your campaign, drive more traffic to your website, and ultimately increase lift and ROAS.
Link your ad campaigns to subsequent increases in website traffic with the help of AdDaptive. Our Site Analytics report gives you the insights you need to identify which of your target accounts are showing interest, and push them through the sales funnel with speed and ease according to their engagement with your content.
**The report included in the photos here is a sample report. An AdDaptive Site Analytics report will show real data, including business names and NAICS codes.**
Read the first two blog posts in the Analytics in Action series here:
This blog post is the second of a three-part series featuring samples of AdDaptive’s three separate report offerings.
An analytics report can be a helpful tool for ad campaign success. But data needs to be understood to be valuable; strategic context behind the numbers will bring your ad campaigns to the next level.
AdDaptive’s expert Accounts Team gives progress updates throughout your campaign’s delivery by providing a Campaign Analytics report. Strategic conversations with Accounts open up opportunities to adjust your approach for future campaign iterations to ensure maximum ROAS.
What exactly are you getting in the Campaign Analytics report? Let’s take a closer look.
The Campaign Analytics report organizes your ad campaign’s impressions, clicks, CTR, and engagement metrics into firmographic sections. The first section breaks down your performance by location. You can view a heat map of your engagements as well as a state-by-state view. This way you can see where your engagements are coming from and make location-based targeting decisions for your campaigns.
The next section of the report shows how your campaign results were spread across your original targeting specifications. You can see your impressions delivered to businesses of a particular size by number of employees and overall sales revenue. You can also see impressions delivered to businesses that fall within certain NAICS codes and the names of businesses that were served your ads. From here, you can decide if you want to update your targeting approach based on the interactions your campaign received. For example, if you received high amounts of engagements from smaller companies, you could choose to exclude larger companies from your targeting parameters to narrow in on your highest value accounts and reduce waste.
The following section shows the distribution of your impressions tied to each creative size you used in your campaign and your individual creatives by name. This is a great way to see which creatives are resonating the most with your target audience. Now you can update your media mix to boost engagement.
Finally, the Optimizations & Recommendations section gives you insight into the measures AdDaptive took to optimize your campaign and recommendations for how to approach future campaigns. One type of optimization, for example, could be to filter out underperforming accounts to minimize waste. These future recommendations will be a jumping off point for your strategic conversations with the AdDaptive Team to further refine your campaigns, bringing you closer to your advertising goals.
Combining the Campaign Analytics report with a strategic partnership with AdDaptive’s team of experts will add context to the data and bring your campaigns to the next level. The ability to track your performance and have a holistic understanding of your analytics to inform your next move will reflect positively in your ROAS. The power of the Campaign Analytics report lies in the context!
That’s the AdDaptive Advantage.
**The report included in the photos here is a sample report. An AdDaptive Campaign Analytics report will show real data, including business names and zip codes.**
Read the first and third blog posts in this series here:
This blog post is the first of a three-part series featuring samples of AdDaptive’s three separate report offerings.
The most imperative step before the launch of any B2B ad campaign is building the target audience or ABM list. Even the most strategic content messages and designs are wasted if they don’t reach the right accounts.
“If a tree falls in a forest and no one is around to hear it, does it make a sound?”
If a message is delivered to the wrong audience, does it have any effect?
Ensure that your content is reaching your target list of accounts with AdDaptive’s Audience Composition tool. Our B2B experts will build out the finer details of your intended audience in order to validate and attribute impressions throughout the flight of the campaign.
Once a list of target accounts has been established, it’s time for AdDaptive to start building out your Audience Composition report. The first section of the report will show a heatmap of your target geographic areas.
Over the course of the campaign, your ads will be delivered to prospective accounts, closely following the customized heatmap presented in the pre-launch Audience Composition report. This stage of the report also provides a state-by-state and zipcode-based breakdown of the target accounts included.
Diving deeper into firmographic data, AdDaptive’s Audience Composition report provides a breakdown of the companies you’ve identified as wanting to target based upon their annual revenue, employee size, years in business, NAICS/SIC code, and more. This combination of data points allows for targeting companies of all sizes with equal precision.
Beyond these niche targeting options, the report provides vital information to target at scale. This reduces the amount of wasted impressions, makes it easier to hit target KPIs, and increases ROAS.
While average B2B targeting match rates hit just below 50%, AdDaptive’s match rates hover around 75-80%. Our technology aligns with your business strategy for optimal delivery to a valid audience within your targeting parameters. High match rates are achieved by taking your unique targeting preferences into account and presenting them in a pre-campaign Audience Composition report to ensure that we are on the same page, then by executing on these guidelines using our proprietary technology and years of experience. Advertisers can prepare to optimize their ad spend in this pre-campaign launch stage, since proper audience segmentation and scaling play such a key role in the success of each campaign.
The report provides the necessary information in an easily comprehensible visual format, with pie charts and bar graphs to highlight the range of accounts in terms of firmographics such as sales volume, employee size, and years in business.
Once your audience has been properly segmented and the Audience Composition report reflects aligning data for the target accounts, your campaign is ready to launch! After that, AdDaptive’s Campaign Analytics and Site Analytics reports will provide the actionable reporting insights and suggestions for optimization you need to help fuel your campaign’s success.
Start off on the right foot and get a full preview of your campaign to ensure that it will reach the right accounts with AdDaptive’s Audience Composition report.
**The report included in the photos here is a sample report. An AdDaptive Audience Composition report will show real data, including business names and zip codes.**
Read the second and third blog posts in this series here:
2022 was a year of reevaluation and, in some cases, reinvention. As a society, we all reflected on our personal lives, our careers, and the economy, in a movement toward rebirth that permeated every decision.
In 2022, the advertising landscape also underwent reevaluation. Media plans were examined as closely as ever, with budgets and campaign decisions put under the microscope. Differentiators like attribution and data transparency, especially post-campaign analytics, became qualifiers that determined whether a vendor would be included on a future buy or not. Each campaign became a milestone in every customer relationship. Advertisers scrutinized each decision and let the data speak for itself.
“Our strategic consultants work with partners to implement audience learnings by tailoring strategies toward accounts’ preferences, making post-campaign insights more actionable than anywhere else in the industry.”
Thankfully, AdDaptive thrived in the limelight. Our Campaign Analytics and Site Analytics are second to none, providing more detailed breakdowns of your audience, campaign, and metrics than any other B2B solution’s offering. Our team found its stride playing the role of strategic consultant to our valued partners, discussing how to implement lessons about your audience to better tailor your strategies toward their preferences, making post-campaign insights more actionable than anywhere else in the industry.
“By choosing vendors that can provide industry-leading analytics insights about target accounts across channels and campaigns, agencies increase ROAS and push accounts through the funnel more effectively and efficiently, achieving business goals beyond a single ad.”
As always, AdDaptive also did a bit of internal evaluation. We know who we are and where we want to be, but when external forces shift, we shift with them to align our strengths with the best way to serve our clients’ ever-changing needs. While we like to stay agile and make tweaks along the way as needed, we reflected deeply in 2022 and made a few major updates to elevate our brand. This year, we released a new logo and design set and created a new website from scratch. Our sleek new logo’s rounded edges and gradient give us a modern edge, and the progression of the logomark’s three lines from left to right represent our emphasis on analytics, funnel movement, and growth, intrinsically linking our identity with our design for the ultimate brand cohesion.
Our new website uses our logo and design elements in a more integrated fashion than ever before: The new messaging structure better aligns with our brand story, starting with the reason you should partner with us – the positive impact you can derive from our differentiated analytics – then moving into how we fuel these analytics, from our ability to reach your target audience with accuracy at scale to the way we recommend varying your media mix for a full-funnel, multi-channel advertising approach. Our new design and messaging elements convey our identity in a way that better captures the direction we’re moving in, setting us up for long-term success.
It has been a joy to work with our co-founders and the rest of the marketing department – Kevin O’Malley, Patrick Shea, Shannon Majumdar, Alexandra Singer, Helen Neely, and Matthew Shore – to ensure strategic alignment from the logo’s conception and the website’s creation to the ongoing execution of all related content as we continue to elevate the brand in fun and exciting ways.
We were thrilled to pair our design updates with an industry event by unveiling our new logo as the Premier Partner at the Digiday Media Buying Summit in Palm Springs, CA, this past October. We love to sponsor this conference each year and to discuss market ongoings with attendees each time. Staying up to date on industry trends is key to our success; immersing ourselves in the industry and speaking directly with clients and prospects helps us intimately understand their challenges and opportunities so we can serve them best.
We also were excited to participate in our first Forrester Wave report in 2022. AdDaptive was named a Contender in The Forrester Wave™: B2B Advertising Solutions, Q3 2022 report. The evaluation analyzed the 14 most significant B2B advertising solutions across 28 criteria spanning current offering, strategy, and market presence. AdDaptive earned its highest scores in the criteria of product vision, market approach, innovation roadmap, and cross-channel capabilities. AdDaptive also received the highest scores possible in the business publications and creative development criteria.
We believe this solidifies our position as an experienced, consultative partner to B2B agencies. We were excited to see our stance among the other companies evaluated in the report and to use the data in the assessment to explore opportunities for future technological advancements.
“AdDaptive is a good fit for B2B organizations with in-house media teams and media agencies with B2B clients,” Forrester stated in the report. According to the evaluation, “AdDaptive knows how complex and sophisticated B2B advertising can get…”
Amidst these milestones and industry ongoings, we recognized that evaluating data to make better decisions is not just a 2022 trend. It’s an effective way to work – period. So we built the ability to make future decisions into the tweaks we made this year, looking at ways to better integrate with our customers’ systems, how to organize our internal resources to leverage our strengths against market opportunities, and what changes the environment might bring us in the future that we can work into our decisions today. We are currently testing some innovations and updates, and we look forward to releasing the ones that make the most sense for our audience and the industry in 2023.
While announcements about the exciting new products we’re working on will have to wait (!), we can celebrate the fact that we relaunched our monthly marketing newsletter in the fall of 2022, adding a chance to communicate with our community each month about relevant and timely topics and trends. (If you haven’t already, sign up in the footer of our website.)
And at the end of the day, we had fun. We enjoyed working together and embodying our company values of excellence, innovation, diversity, empowerment, collaboration, and community. We figured out better ways to work together across teams internally and with clients and partners externally. We volunteered our time (including an incredible opportunity at Cradles to Crayons) and hosted company events both virtually and in person (from candle-making to a day at the racetrack and everything in between!). We got to add new dimensions to our ever-changing company culture with memories that are sure to last.
Most importantly, this year and always we’re grateful for you. If you’re looking for a partner, let’s chat. If you’re already our customer, we thank you for your continued partnership. If you’re here for thought leadership, we hope you found something enlightening and useful. Regardless of how or why you arrived on this page, we’re glad you’re here. And we look forward to sharing new successes with you in 2023.
-Laura Goldstone, Senior Director of Communications and Branding Strategy
Ready to speak with a digital advertising expert? Book a meeting below.
Digiday’s most anticipated annual event, The Digiday Media Buying Summit, took place this year from October 12th-14th in sunny Palm Springs, California! AdDaptive Intelligence was thrilled to be the Premier Partner for the event, enabling us to host a cocktail reception, lounge area, chair drop, VIP gifting opportunities, and more. It was a productive, enjoyable, and relaxing 3 days where agencies and vendors from across the nation gathered to share ideas about key topics and trends in the industry with peers.
The hottest solution-based topic of conversation at the conference was video. From video ads to CTV, these media type combinations have been gaining much attention in the second half of 2022 – especially considering the anticipated arrival of new ad-supported inventory brought about by recent deals reached between streaming platforms and media companies such as the deal announced between Netflix and Microsoft. Streaming audio was also discussed as an increasingly beneficial addition to media mixes in 2023 and beyond.
Many presentations over the course of the 3-day conference focused on strategically planning for the future. Lately, media buyers have felt the need to plan for the unknown considering the questionable economic future ahead. Many conference attendees were eager to hear from AdDaptive and other vendors about our views on the future of the industry, and how to plan accordingly.
The industry outlook centered on the hopeful emergence into a post-COVID world and the cookieless future that we have all been anticipating for the last few years. As such, there was a lot of buzz about the potential unknowns for 2023, specifically in terms of ad spend and the health of agencies and the brands they serve. This in turn led to conversations about how to adjust strategic business decisions to mitigate the future effects of any current missteps in terms of ad spend budget allocation. Many media buyers are shifting their focus towards targeting accounts at specific stages in the sales funnel based upon the represented brand’s target KPIs. Reallocating budgets to nurture accounts with the highest intent to spend has a greater potential to distribute ad spend most effectively and maximize ROAS as a result.
Analytics will continue to play a huge role in the future of B2B advertising, especially when it comes to cookieless targeting. Actionable reports provide the insights necessary to optimize campaigns for ideal media type combinations, targeted KPIs, and ROAS.
As the Premier Partner of Digiday’s 2022 Media Buying Summit, AdDaptive’s on-site representatives were thrilled to share our professional insights regarding the ever-changing B2B realm. We pride ourselves on being recognized as a trusted thought leader and strategic partner and look forward to each and every opportunity to engage in thoughtful, in-depth discussions about the industry.
October’s Digiday Media Buying Summit presented many of these conversational opportunities in-person, but the discussion didn’t end in Palm Springs. AdDaptive is always ready to talk strategically about enhancing your advertising strategy, media mix, budget allocation, and analytics reporting.
Crossing the Q4 Finish Line with Actionable Analytics
November 10, 2022 |
Matt Shore
The busiest time of year is upon us. Even if you started the year with concrete goals and the right tools, Q4 has its challenges. Like race car drivers, we feel the need to push ourselves to make it to the finish line, but in all the commotion we may at times forget about the most important part of the race: the pit stop. Taking a few seconds to strategize with your team, check your mechanics, and make last minute adjustments allows you to finish the last lap of the race strong. The same applies to B2B ad campaigns.
As you pull into the pit box before Q4, take a moment to break down the last few laps with your team and strategic partners. Leveraging your Campaign and Site Analytics reports from AdDaptive will give you a comprehensive look into your past campaign performance and audience behavior. You can discuss what worked well and what types of improvements you can make during the final lap of Q4. See which of your target accounts were engaged with your website via your ad campaigns and get an inside look at where they are in the buying process.
Armed with this information from your analytics reports, it’s time to check in with your goals. Have they changed from when you started the race? Will your fourth lap’s approach differ from that of your previous laps? Taking the time to be intentional with your campaign goals based on your analytics reports will position you to hit your KPIs and increase your ROAS.
Once your goals are set, change out those tires and fill your tank with gas! Organizing your tools and tactics will ensure a smooth ride through the end of the race. Updating your target accounts and media mix to reach your prospects where they are in the buying process will help to accelerate your campaign towards the checkered flag. These strategic moves will also help you maximize the remainder of your budget for the rest of the year based on learnings from past campaigns, optimizing your campaign strategy as much as possible.
Nothing feels better than crossing the finish line. It’s important to take a moment to celebrate your success at the end of the year, but the best of the best are already planning for the next race. Your reports from the previous year can act as a roadmap for your future campaigns, allowing you to approach the new year confidently and strategically.
It only takes a few minutes, yet its benefits are exponential: The pit stop before the last lap is vital for racers to finish the race with strength and speed. Let AdDaptive be your pit crew and help support your campaigns through actionable analytics, strategic partnership, and precise targeting and delivery to not only win the race, but win all your races going forward.
Build Brand Awareness To Optimize Future Campaigns
August 02, 2022 |
Helen Neely
Brand awareness is the first thing a company needs to build in order to garner trust and grow. With the vast number of brands in the B2B space continuing to grow year over year this task can seem quite daunting, especially for smaller businesses and start-ups who are trying to compete with longstanding well-known brands. With so many brands and so much potential revenue to be gained in the B2B space, it has become imperative to recognize which pieces of content are sparking the highest level of engagement and adjust campaigns accordingly to maximize their success and return on ad spend.
Your reputation matters most
According to a recent market report, the number one selling point that companies need to stand out in the B2B industry is a trusted reputation. This takes time to build since the B2B sales cycle is very long and complicated. Impulse buying is never an option in B2B, so brands need to build rapport with companies in their vertical markets with a refined advertising strategy.
Building brand awareness involves numerous touchpoints throughout the decision-making process. Studies have shown that completing between 8 and 18 touchpoints with their target audience helps companies properly align their strategy with buyers’ preferences. Every piece of content that the potential customer is exposed to subconsciously resonates with them and molds their perception of the brand, thus building trust in said brand name over time.
Build trust with your audience across a variety of channels
It’s paramount that a program’s content strategy is consistent across all environments and channels through which each campaign is launched. Whether the target prospect is viewing (or hearing) the content asset on their computer, cell phone, TV, radio, or any other device, the brand messaging must be clear and unwavering. When messaging is aligned, employing a variety of creative types and advertising strategies builds a cohesive, comprehensive brand image that increases awareness through each target customer’s preferred media channel.
Deploying a variety of media types – display, native, video, CTV and audio – helps companies achieve brand awareness and garner trust among their target audience where they are already engaged. Leveraging various advertising channels with consistent messaging across all approaches raises the likelihood of reaching and engaging the intended accounts when they are ready to learn more about your offering.
Fuel future campaigns with actionable insights
Exploring clear analytics reports, such as AdDaptive’s full suite of analytics offerings, will help you identify which of your creatives are drawing the most attention so you can streamline your campaign efforts and send the most effective message to your audience, generating greater brand awareness and, in turn, trust.
Properly monitoring how certain display, native, video, audio and/or CTV ads perform in terms of audience engagement can help solidify your messaging and brand image. Campaign-based analytics reports give you the metrics needed to make sure that the most powerful pieces of content reach your target accounts. The insights that these reports provide empower you to appropriately adjust your campaigns and retarget to maximize brand awareness among key prospects.
Increase brand awareness and trust by applying the actionable insights gained from comprehensive analytics reports to optimize your advertising strategy.
Ready to speak with a digital advertising expert? Book a meeting below.
Leverage Analytics For Effective Ad Spend Decisions
June 30, 2022 |
Matt Shore
Despite the economic shift since the onset of the pandemic in 2020, digital ad spend has seen continued growth. GroupM’s 2021 YoD report discovered that digital ad spend actually increased by 30.5% overall in 2021. And so far in 2022, digital ad spend has increased 14% over Q1. The data shows that media buyers are not as concerned about whether to spend as they are about where and how to spend effectively ensuring maximum Return on Ad Spend (ROAS). So where should you start in your decision-making process?
The usual answer is some kind of analytics, but in the fast-paced world of B2B advertising, it can be frustrating to receive an analytics report that’s filled with numbers without any context. An analytics report with actionable insights and a strong relationship with an AdTech partner can help make sense of your results and steer you towards your strategic next steps.
It’s important to remember that an ad campaign is a living, breathing thing. Not unlike a garden, you have to nurture your ad campaigns in order for them to grow and flourish. The best way to keep up with your campaign is by reviewing real-time analytics during the flight. Transparent analytics allow you to monitor your progress, make decisions, and adjust for future campaigns as needed.
With an inside look at your campaigns, the decision-making process toward success becomes more transparent. You can remove unengaged or oversaturated accounts to allow budget to be spent on more engaged accounts. You can also easily update your media mix based on what’s working best among your target audience. Keeping an eye on your delivery and performance will minimize wasted ad spend and ensure efficiency in hitting your goals.
After the flight ends, a final analytics report revealing which target accounts engaged with your site via your ad campaign opens the door to future campaign optimization and growth. This information can be shared with your sales and marketing teams and leveraged in personalized conversations that meet potential buyers where they are in their unique buyer journeys. After reflecting on your campaign, you can then tie your engagements back to your advertising efforts to prove ROAS and set new goals for the future. Then, in reviewing post-campaign success, identify which vendors on your media plan are hitting your KPIs and make a plan to reallocate your budget in the next iteration.
Campaign and Site Analytics reports paired with a strategic partnership from AdDaptive can help answer the “where” and “how” for ad spend. The ability to monitor, adjust, retarget, inform sales and marketing, and prove ROAS ensures that ad spend is being used effectively and efficiently. There are only so many hours in the workday – it’s time to get the most out of your decisions.
That’s the AdDaptive advantage.
Ready to speak with a digital advertising expert? Book a meeting below.
