Part five of our Expert Optimization series

Over the past month, we shared the incredibly valuable thoughts, tips, and recommendations from our team of advertising experts about how to achieve campaign success. These blog posts covered how to build success in the pre-campaign stage, mid-flight stage, and post-campaign stage as well as an insightful advice roundtable for strong ad tech partnership. 

When choosing an ad tech partner there are many things to consider. A long-lasting partnership with consistent results is the ultimate goal, but it can be difficult to compare offerings between different vendors when building and evolving your media plans and tech stacks.

For the conclusion of our Expert Optimization Series, we decided to pose one question to all of our advertising experts:

What sets AdDaptive apart from other competitors in the market?

As expected, the answers ranged across many different aspects of AdDaptive’s solution.

Cross-Team Support

Senior Customer Success Manager Gabby Lopez provided insight into the makeup of AdDaptive’s support team and how collaboration across the AdDaptive team helps bring campaigns to the next level:

The diversification of expertise across AdDaptive’s team ensures that all goals are met through effective communication and strong optimization tactics. An ad tech partnership with AdDaptive means world-class support from experts who are proud to make you and your campaign their number one priority.

In addition to supporting your campaign, AdDaptive also prides itself on focusing on both short-term and long-term goals for a well-rounded partnership. Sami Bourgeois, Manager of Client and Media Services, shared insights into how the team works towards a robust partnership throughout the entire campaign process:

Strong Media Activation and Scaling

On the technical side of things, Senior Director of Customer Success Max Shaller shared his thoughts on AdDaptive’s unique position starting as an audience activation platform and how it plays into our media execution today:

AdDaptive wants to be your one-stop shop for ad tech partnership. By offering solutions in audience activation, targeting, and reporting we can provide support each step of the way towards campaign success.

Flexible and Solution-Focused

When choosing an ad tech partner, it’s important to find a partnership that works for you and doesn’t disrupt the processes your organization has already put in place. Senior Director of Technical Solutions and Analytics Eli Moger demonstrated AdDaptive’s flexible and solution-focused approach to advertising:

This flexibility is extended to each and every one of our partners to ensure that they not only can reach their advertising goals, but also feel comfortable and supported by the partnership making the advertising process more streamlined.

We’re proud to have a team of incredibly thoughtful and talented advertising experts who are dedicated to supporting your campaign efforts from start to finish and beyond.

Read the prior installments from the series here:

• 1. Expert Optimization: Prepping Your Campaign
• 2. Expert Optimization: Campaign in Motion
• 3. Expert Optimization: Post-Campaign and Beyond
• 4. Expert Optimization: Advice Roundtable

Ready to speak with an expert yourself? Book a meeting below. We’d love to hear from you.

Part four of our Expert Optimization series

AdDaptive’s granular approach to advertising has helped countless clients consistently reach their advertising goals. In our previous blog posts, we sat down with our team of advertising experts to discuss preparation during the pre-campaign stage, mid-flight optimizations made during your campaign run, and ways to leverage post-campaign analytics.

To continue our Expert Optimization series, we brought all of our experts together for an advice roundtable on how to get the most out of your campaigns and ad tech partnership.

Stronger Partnership Through Communication

When asked about tips for a successful ad tech partnership, many of our experts pointed towards building a strong foundational partnership on open communication throughout the entire campaign cycle.

The more that we receive feedback for reports, optimizations, and recommendations, the better we can tailor current and future campaigns! -Sami Bourgeois, Manager of Client and Media Services

Senior Customer Success Manager Gabby Lopez agreed with Sami and added a statement about the importance of strategic conversations and check-ins with clients:

An ad campaign is a living, breathing thing that needs constant attention throughout the entire process. Having these open lines of communication between the AdDaptive team and the clients ensures the correct optimizations are being made and goals are being met.

A Flexible Partnership Built on Analytics

In addition to open communication, AdDaptive is committed to flexibility when it comes to the needs of our clients. Senior Director of Customer Success Max Shaller utilized one of AdDaptive’s favorite puns that demonstrates our goals as an organization:

One of the most effective ways of building long-term relationships with our clients is by adapting (get it?) our targeting and analytics to align with their existing business practices and reporting structures. – Max Shaller

We want our partnership to support the work you’re already doing and provide you the tools to succeed. This is why we integrate AdDaptive’s actionable analytics and strategic conversations to fit the needs and goals of our clients. Customer Success Manager Sam Donahue contributed his thoughts in this area explaining how analytics and the context behind the numbers can help set up clients to make effective campaign decisions:

When a client’s goals, targeting, and analytics align, the power of a comprehensive advertising approach is unlocked. The right optimizations can be made at the right time and campaign insights can be leveraged into future campaigns and beyond.

When asked about the key elements that yield success in an advertising campaign, Senior Director of Technical Solutions and Analytics Eli Moger shared his overarching thoughts for tactics to consider to get the most out of your vendor partnership. He pointed to specific actions one could take such as:

• Rapid ad deployment across channels
• Leveraging Campaign Analytics to inform other marketing & sales strategies
• Making campaign adjustments based on high-performing accounts 
• Investing in and focusing efforts around a data-centric approach to advertising 

From communication to leveraging analytics, AdDaptive is proud to offer extensive advertising solutions that not only enhance your current campaign, but also set up your future campaigns for success.

In our final installment of the Expert Optimization series, we will be discussing the many aspects of an AdDaptive partnership that our experts believe sets us apart from the competition.

Read the other installments in the series here:

• 1. Expert Optimization: Prepping Your Campaign
• 2. Expert Optimization: Campaign in Motion
• 3. Expert Optimization: Post-Campaign and Beyond
• 5. Expert Optimization: What Sets AdDaptive Apart in the Market?

Ready to speak with an expert yourself? Book a meeting below. We’d love to hear from you.

Part three of our Expert Optimization series

In our first two blog posts of the series, we discussed how to prep your ad campaign and how our team makes mid-flight optimizations after launch. But what happens after your campaign has run its course? Our team of advertising experts know that optimization doesn’t stop after the last ad is delivered – it continues through post-campaign analytics.

We sat down with our team of experts to delve into what an AdDaptive partnership looks like following campaign completion.

 Post-Campaign Insights

After your campaign ends, the AdDaptive team provides post-campaign insights along with the context needed to fully decipher the results and recommendations for future campaigns. Our resident post-campaign experts explained how they interpret these insights, make recommendations, and arm clients with the knowledge to leverage their results in the future.

Similar to in-flight campaign updates discussed in the previous blog post in the Expert Optimization Series, post-campaign analytics are also broken down into firmographic sections for insights into performance among your target audience.

AdDaptive is proud to offer in-depth insights that go beyond the traditional metrics like CTR, Viewability, CPC, VCR and connect them to your activities, audience segments, and ROI. Senior Director of Customer Success Max Shaller said, “the ability to show the client a list of target businesses that received impressions, generated clicks or pageviews, and connecting that back to sales activity is FAR more impactful than solely relying on vanity metrics.”

Site Analytics and Beyond

Our team will also provide you with the Site Analytics report, which takes our in-depth reporting a step further by showing which of your target accounts engaged with your website via your ad campaign. By including strategic conversations along with these insightful analytics, AdDaptive’s team of experts can help our clients turn the analytics from insightful to actionable.

How can clients use this information after their campaign is over? Customer Success Manager Sam Donahue explained: “Clients can leverage firmographic reporting from AdDaptive’s analytics to build look-a-like audiences for future campaigns.” The resulting list of accounts can be turned into an ABM list to target with a subsequent campaign. Then, clients can continue to hone in on their desired audience for future campaign success and minimal wasted ad spend.

“Each targeting parameter within our platform is also a reporting parameter within our analytics, which provides seemingly unlimited optimization possibilities.” – Max Shaller

When asked what this looks like Max Shaller shared that “clients can be as broad or as granular as they like, adding/removing entire industries/revenue ranges OR optimizing single business locations. Each targeting parameter within our platform is also a reporting parameter within our analytics, which provides seemingly unlimited optimization possibilities.”

Gabby Lopez added that “this could mean stripping out those businesses that clicked or engaged with the ads and continuing to stay in front of those users. This could also mean, taking those businesses that did not click or engage and continue to serve them ads until they show interest. It really depends on the client’s overall KPI and campaign goals.”

Proving ROAS with Actionable Analytics

In addition to leveraging analytics in order to create new campaigns, these insights can be used to prove ROAS and support your sales and marketing teams. With the Site Analytics report, you can build out and track a target account’s journey from your ad campaign to site engagement to help prove ROAS.

With actionable insights that can be leveraged even after the campaign has run its course, AdDaptive’s number one priority is setting up clients for success while providing support during each stage of the full campaign cycle and beyond.

In our next installment of the Expert Optimization series, AdDaptive’s experts will share their tips and advice for getting the most out of your ad tech partnership beyond the campaign through a flexible, data-centric approach built on open communication.

Read the other installments from the series here:

• 1. Expert Optimization: Prepping Your Campaign
• 2. Expert Optimization: Campaign in Motion
• 4. Expert Optimization: Advice Roundtable
• 5. Expert Optimization: What Sets AdDaptive Apart in the Market?

Ready to speak with an expert yourself? Book a meeting below. We’d love to hear from you.

Part two of our Expert Optimization series

In our previous blog post in this series, we spoke to a few of our advertising experts about how to properly build an advertising campaign and prepare to launch. At AdDaptive, we’re proud to offer holistic campaign support from start to finish. While the campaign is running, our experts are hard at work making optimizations to ensure you meet and exceed your goals.

Today we are speaking with our resident campaign experts about what an ad tech partnership with AdDaptive looks like during the campaign flight.

Mid-Flight Optimization

After the flight begins, AdDaptive’s team of experts continue their support through campaign optimizations and open communication through strategic updates. Progress is tracked through the Campaign Analytics report where impressions, clicks, CTR, and engagement metrics are broken down into firmographic sections like heat map, business location by state, business size, NAICS codes, and more. AdDaptive’s experts closely monitor the campaign and interpret the results of the Campaign Analytics report, looking for ways to further enhance results.

Senior Director of Technical Media Solutions and Analytics Eli Moger shared a few examples of optimizations that the AdDaptive team makes during the flight to get the most out of each client’s ad spend:

You don’t have to wait until the next iteration of your campaign to make effective adjustments.

These recommendations come in the form of strategic conversations throughout the campaign at the client’s preferred cadence. With an AdDaptive partnership, you will never be completely locked into your campaign the second it launches. Our team of experts can help actively hone the campaign during the flight to yield the results that matter most to your business. 

Launch Campaigns with Experts on Your Side

Whether you’re building your first campaign or your thousandth, AdDaptive’s team of experts are here to support you at each step of the process. From defining your audience and goals to optimizing your campaign mid-flight and providing strategic conversations, our number one priority is helping you meet and exceed your goals.

In our next installment of the Expert Optimization series, we will dive into what an AdDaptive partnership looks like post-campaign.

Read the other parts of the series here:

• 1. Expert Optimization: Prepping Your Campaign
• 3. Expert Optimization: Post-Campaign and Beyond
• 4. Expert Optimization: Advice Roundtable
• 5. Expert Optimization: What Sets AdDaptive Apart in the Market?

Ready to speak with an expert yourself? Book a meeting below. We’d love to hear from you.