Woburn, MA., Aug 14, 2025 /MediaVillage/ — AdDaptive Intelligence the leader in account-based advertising and analytics, today announced that it has been selected as winner of the “Best Account Based Marketing Company” award in the 8th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the most innovative companies in the global marketing, sales and advertising technology industry today.

AdDaptive helps brands and agencies unify offline and online data to reach high-value buyers across display, native, video, CTV and streaming audio. AdDaptive leverages breakthrough AI and machine learning along with human expertise, working with marketers that stay involved in the process. AI embedded in the platform streamlines operations and powers AdDaptive’s ABM solutions for greater efficiency and impactful campaigns.

The company’s AdDaptive Insights solution informs data-driven decisions for B2B advertising campaigns to drive better outcomes with multi-point cookieless attribution. Enhanced capabilities, powered by AI, enable dynamic creative delivery and multi-level sequence management. Additionally, seamless data onboarding integrates CRM data, buying intent signals, and validated offline business data for a holistic view of target accounts. Automated Audiences enhance targeting by creating smart, dynamically updated segments.

We believe that offline data offers a more effective foundation for campaign targeting than third-party cookies. Harnessing offline data enables detailed, campaign-level reporting, down to company names, sales volumes and conversions, without extra SaaS fees or guesswork,” said Kevin O’Malley, co-founder and CEO of AdDaptive Intelligence. “We’re pleased to accept this award from MarTech Breakthrough and remain a trusted partner helping brands and agencies maximize their digital advertising success through a multi-channel approach and intelligent targeting that brings them meaningfully closer to their intended audience.”

The MarTech Breakthrough Awards program is dedicated to recognizing the standout innovators, leaders and visionaries in the global marketing, sales and advertising technology industries. From marketing automation and customer experience to AdTech, SalesTech, performance marketing, RevOps, analytics, content marketing and beyond, for nearly a decade the awards have honored breakthrough solutions across the full MarTech spectrum. The 2025 program attracted thousands of nominations from companies across more than 15 countries, highlighting the global momentum and innovation driving this rapidly evolving industry.

“AdDaptive is closing the gap in ABM by delivering a true end-to-end, client-direct solution. The industry is scrambling to adapt to privacy shifts and in-housing trends. Cookie-based targeting lacks transparency because it can’t match the granularity of offline data. Most ABMs struggle for accuracy by only using browsing behavior, often placing people in incorrect categories,” said Steve Johansson, Managing Director at MarTech Breakthrough. “AdDaptive blends AI-powered insights with human strategy, creative thinking, and full-funnel execution, leading the shift toward flexible, performance-driven ABM and transparent, partnership-based approaches. Congratulations on being our pick for ‘Best Account Based Marketing Company!’”

-Steve Johansson, Managing Director at MarTech Breakthrough

AdDaptive powers campaigns for 40% of the Fortune 100, with more than 5,000 campaigns executed each quarter for agencies, brands and publishers.

Media Contacts: 

Luke Gillespie at luke@the-purple-door.com & Lorene Bagley-Kane at lorene@the-purple-door.com

This press release was originally published on Media Village

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Accelerates Growth as Brands Bring Media Buying In-House and Demand for AI-Powered Targeting Soars

Waltham, MA., June 3, 2025 /BusinessWire/ — AdDaptive Intelligence, the leader in account-based advertising and analytics, today announced the expansion of its AI-powered advertising platform, reinforcing its commitment to helping B2B brands reach high-value audiences with efficiency, scale and measurable ROI. Leveraging 15 years of experience and thousands of successful campaigns for more than 500 brands—including 40% of the Fortune 100—AdDaptive is launching a game-changing solution. It blends proven expertise with cutting-edge technology while disrupting traditional pricing with a flexible, consumption-based model.

Demand for data-driven B2B advertising is surging as brands and agencies navigate a complex digital landscape. With 73% of B2B marketers using account-based marketing (ABM) to target high-value accounts and 69% of brands bringing programmatic ad buying in-house, there is a growing need for AI-powered solutions that enhance targeting and campaign execution. As privacy regulations evolve, businesses seek transparent, cookieless strategies that ensure precision without compromising results. AdDaptive meets these needs with its unified platform, empowering brands and agencies to reach and engage qualified audiences effectively.

The AdDaptive platform is a transformative AI-powered B2B advertising solution that delivers unparalleled precision and performance. A key differentiator for AdDaptive is its ability to seamlessly onboard valuable customer data, including Target Account Lists (TALs), Ideal Customer Profiles, and Validated Offline Business Data. By analyzing massive datasets, the platform identifies and prioritizes your ideal customer accounts, allowing you to personalize targeted advertising and optimize campaigns across multiple channels.

Mary McCarthy, founder of Boston-based MMC Media, specializes in tailored media strategy, planning, and buying solutions for B2B brands across enterprise technology, healthcare, financial services, and niche consumer markets.

Understanding the impact of advertising efforts is critical. AdDaptive’s campaign analytics provide valuable insights into how businesses engage with a brand’s advertising, helping the brand refine its marketing strategy with greater precision. I recommend AdDaptive to my clients because AdDaptive’s AI-driven approach allows for more informed decisions and the ability to optimize outreach efforts for maximum effectiveness.

–Mary McCarthy, founder of Boston-based MMC Media

As McCarthy explains, “Understanding the impact of advertising efforts is critical. AdDaptive’s campaign analytics provide valuable insights into how businesses engage with a brand’s advertising, helping the brand refine its marketing strategy with greater precision. I recommend AdDaptive to my clients because AdDaptive’s AI-driven approach allows for more informed decisions and the ability to optimize outreach efforts for maximum effectiveness.”

AdDaptive harnesses AI-driven insights and comprehensive data to power scalable, omnichannel ABM campaigns across display, native, CTV, video, streaming audio and digital out-of-home (DOOH). 

AdDaptive’s campaign analytics provide a clear solution by revealing who within our target audience is engaging with our ads, enabling us to establish a direct correlation between our customers and those interacting with our website, delivering invaluable data to refine our marketing strategy and drive ongoing success.

-Brooke Kwasny, Director of Growth Marketing at Wasabi Technologies

“To be successful, we need to overcome the challenge of tracking advertising attribution,” said Brooke Kwasny, Director of Growth Marketing at Wasabi Technologies. “AdDaptive’s campaign analytics provide a clear solution by revealing who within our target audience is engaging with our ads, enabling us to establish a direct correlation between our customers and those interacting with our website, delivering invaluable data to refine our marketing strategy and drive ongoing success.”

Introducing the AdDaptive Platform

• AdDaptive Activate – Seamless data onboarding that integrates CRM data, buying intent signals, and validated offline business data for a holistic view of target accounts. Automated Audiences enhance targeting by creating smart, dynamically updated segments.
• AdDaptive Reach – AI-powered account identification and prioritization that focuses on reaching buying groups and decision-makers at the highest potential accounts.
• AdDaptive Engage – Tailored, sequential messaging that resonates with key decision-makers and buying groups within target accounts. Enhanced capabilities automatically move users between segments based on client-defined thresholds, powered by AI, enabling dynamic creative delivery and multi-level sequence management.
• AdDaptive Analyze – Transparent analytics and reporting that provide actionable insights into campaign performance, enabling real-time optimization. Enhanced site and campaign analytics offer deeper reporting dimensions, seamless integration of third-party data, and streamlined CRM and analytics integrations.

Marketers today need targeting solutions that deliver accuracy, efficiency, and insights—without compromising privacy or transparency. With our newly unified product suite and expanded AI capabilities, we are proud to be the trusted partner helping brands and agencies navigate these challenges and maximize their digital advertising success.

–Kevin O’Malley, Co-Founder of AdDaptive Intelligence

“Marketers today need targeting solutions that deliver accuracy, efficiency, and insights—without compromising privacy or transparency,” said Kevin O’Malley, Co-Founder of AdDaptive Intelligence. “With our newly unified product suite and expanded AI capabilities, we are proud to be the trusted partner helping brands and agencies navigate these challenges and maximize their digital advertising success.”

Media Contacts: 

Luke Gillespie at luke@the-purple-door.com & Lorene Bagley-Kane at lorene@the-purple-door.com

This press release was originally published on BusinessWire

Ready to speak with a digital advertising expert? Book a meeting below.

Accelerates Growth as Brands Bring Media Buying In-House and Demand for AI-Powered Targeting Soars