Category: Analytics

Boost Sales From Web Traffic With Insightful Analytics

Posted on by Helen Neely
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Boost Sales From Web Traffic With Insightful Analytics

June 23, 2022 |
Helen Neely

One of the main drivers of sales in the modern B2B advertising world is website traffic, stimulated by strategic marketing efforts. One such approach includes digital ad campaigns that reach key accounts wherever they are engaged on the web and filter their attention toward the content on your site. If their interest level aligns with your content strategy, you can follow up with site visitors who submitted forms or browsed your content extensively, as laid out by website analytics reports. As a result, you can convert these hot leads into closed sales, increasing business revenue.

The more robust campaigns that a brand launches, the more resulting traffic will land on their website. With the help of accurate, actionable campaign-based analytics reports that properly attribute website visitors to the campaigns with which they engaged, media buyers and advertising agency teams can maximize the use of their time to refocus on future business opportunities rather than spending hours each day monitoring running campaigns.

Analytics to Fuel Web Traffic, Drive Sales, and Enable More Time for Strategic Decision-making

Whether your campaigns deploy display, native, video, audio, CTV, or any combination of these media types, web traffic and the resulting closed sales from site visits can be easily attributed to your target accounts’ engagement through the use of analytics insights.

Advertising analytics insights can and should be measured and monitored throughout the full course of each and every campaign, not solely upon their completion. Forming an understanding of the connection between robust ad campaigns and the subsequent website traffic they drive can lead to significantly more closed sales and resulting revenue. Consistent daily monitoring is necessary, and proper campaign optimization requires actionable insights that often dive even further in-depth into strategic marketing conversations. With actionable analytics, decisions come more easily and optimizations are more agile, freeing teams up to spend more time on strategy than execution.

Since a brand’s target audience rarely fits into a single box, performing strategic adjustments throughout the course of the campaign flight is paramount. Using the data provided by AdDaptive’s full transparent analytics reporting suite you can yield better results in terms of both website traffic and resulting closed sales, by helping to ensure that you are reaching the optimal target audience in the most effective and appealing manner.

Efficiently convert website traffic into closed sales using the insights found within AdDaptive’s transparent analytics reports.

Ready to speak with a digital advertising expert? Book a meeting below.


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Time-Saving Analytics To Streamline The Campaign Process

Posted on by Helen Neely
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Time-Saving Analytics To Streamline The Campaign Process

June 08, 2022 |
Helen Neely

In the fast-paced advertising and marketing technology industry, time is always of the essence. Media buyers and other agency employees are tasked with simultaneously monitoring and optimizing currently running campaigns, launching new campaigns, and closing future business opportunities. In balancing strategy and campaign execution for an abundance of clients, the effective use of reporting insights helps make the decision-making process quicker, easier, and more practical.

Detailed, Actionable, and Insightful Analytics Reports

Forming a strategic partnership with a trusted vendor such as AdDaptive gives agencies access to not only Campaign Analytics reports that show the delivery rates and overall performance of an ad campaign, but also Site Analytics reports that provide actionable insights into how your campaigns are enticing key accounts to engage with linked website pages and content. The knowledge gained from the data held in these transparent reports allows media buyers and agency reps alike the time to refocus their efforts on the other tasks at hand such as strategic development, internal agency communications, and brand alignment.

Using AdDaptive’s accurate Campaign Analytics and Site Analytics reports gives you the power to reach the right audience as effectively as possible, without wasting time or resources. The insights provided in these reports paint a picture of your target accounts’ level of engagement throughout a campaign, including their resulting visits to various pages on your website. This gives you the power to optimize your targeting, KPIs, and various parameters to yield the best results as efficiently as possible. With transparent reports, made available to your agency at each and every step throughout the flight of the campaign, your agency can refocus on future initiatives rather than fixating as heavily upon campaigns that are already in-process.

Regain Time to Focus on Future Initiatives

Sit back, relax, and focus on new business opportunities. Trust in the insights gained from AdDaptive’s transparent and robust analytics reporting suite for daily monitoring of your campaigns, so that you can focus on making more strategic decisions such as how to optimize budget or how to communicate results with sales and marketing teams thereafter. Regain time to focus on other other daily tasks, such as those necessary to illuminate your agency’s goals for each individual campaign and the current progress towards hitting each and every brands’ KPIs throughout each step of the flight.

Relying on robust analytics reports to guide you through the entire ad campaign process will significantly reduce the turnaround time between the launch of each campaign and the closure of resulting sales, regaining time in your work week.

AdDaptive is here to help you and your agency streamline day-to-day tasks to effectively optimize your efforts to expand both existing and potential new business opportunities.

Are you ready to speak with an analytics expert?

Ready to speak with a digital advertising expert? Book a meeting below.


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Accelerate B2B Sales With Actionable Analytics

Posted on by Matt Shore
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Accelerate B2B Sales With Actionable Analytics

March 30, 2022 |
Matt Shore

Some say “good things come to those who wait,” but this isn’t necessarily true for sales. With an extremely long buying process, it’s easy for potential B2B customers to get lost in the funnel. Thankfully, precise analytics with actionable insights from AdDaptive have the ability to help you push prospects through the funnel and accelerate your sales pipeline.

Once your audience has been defined – either through uploading your own ABM list, building an account list with AdDaptive’s Platform, or using Campaign Analytics from your previous campaign – your ad campaign can deploy and run its course with real-time optimization along the way. Next, AdDaptive’s expert accounts team will deliver the Site Analytics report which includes a list of warm accounts who saw your ads and engaged with your website as a result. Through the report and strategic conversation with the accounts team, you will be able to understand where these accounts are in their buyer journey.

Now… prepare for acceleration. 

With this information you can serve prospects the relevant content they need and turn their long and tedious research process into an efficient and effective experience. Sharing this information with your sales department also allows sales reps to have more personalized, human conversations with prospective buyers.

When you receive the Site Analytics report, you also have the opportunity to filter the warm accounts based on their level of engagement and create a new ABM list for retargeting. This allows you to reach more highly qualified prospects quickly and accurately. There’s no need to leave an interested account out in the cold when you can capture their interest as soon as possible.

The B2B buying process has been historically long, but it doesn’t have to be. With precise analytics complete with actionable insights, more highly qualified accounts can move through your funnel faster resulting in more return on ad spend. That’s the AdDaptive advantage.

 

 

Ready to speak with a digital advertising expert? Book a meeting below.


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Transparent Analytics – Your Navigation Tool for Ad Campaigns

Posted on by Helen Neely
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Transparent Analytics – Your Navigation Tool for Ad Campaigns

March 24, 2022 |
Helen Neely

Reaching a destination is rarely as easy as departing point A and arriving at point B. The journey requires some level of planning in advance and monitoring along the way. In B2B advertising the concept is the same: hitting your target in the most efficient way possible requires the use of some helpful modern technology.

With the wide range of GPS systems and Maps applications available for cars and smartphones these days, it has become difficult to remember a time without automated navigation assistance. Before these navigation tools were commonly available, while drivers still managed to reach their destinations they often wasted time and gas money by making wrong turns. This often caused frustration for drivers and passengers alike. The introduction of GPS navigation extremely minimized these issues.

Just as a GPS aids a driver, analytics reports aid advertising campaigns from start to finish of each flight. Launching an ad campaign and simply waiting for the end results is like driving coast-to-coast without navigation assistance.

AdDaptive’s Campaign Analytics and Site Analytics reports are the navigation tools to support your advertising efforts. These reports will enable you to reach the right audience as effectively as possible, without wasting time or resources. Throughout the course of each campaign, analytics reports provide a clear insight into which aspects of the campaign are working well and which need to be tweaked.

Modern navigation systems provide drivers with the necessary information to avoid construction, accidents, and traffic congestion along their routes – similarly, analytics reports provide advertisers with the insights needed to streamline their efforts throughout the campaign process. Potential roadblocks are properly recognized, and efforts can be redirected appropriately. Using powerful analytics reports to follow your key accounts’ engagement with your brand throughout a flight is like following the step-by-step directions from a GPS. Your audience’s behaviors will tell you how to target them next, just like your GPS will tell you when and where to turn.

Eliminate the uncertainty and frustration from the campaign process with AdDaptive’s analytics report offerings: your trusted advertising navigation tool.

Visualize navigating your campaigns with powerful analytics in our latest resource:

 

Ready to speak with a digital advertising expert? Book a meeting below.


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Prove ROAS With Actionable Reporting

Posted on by Laura Bakopolus Goldstone
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Prove ROAS With Actionable Reporting

February 14, 2022 |
Laura Bakopolus Goldstone

Properly targeted ad campaigns enable integral touchpoints with key accounts where they are already engaged. But how do you know your campaigns are driving business the way you need them to? And what happens next?

Instead of relying solely on output – delivering ads and trusting that they’re reaching the right accounts – analytics reports that capture engagement and interest will help you learn about your target audience in ways that fuel effectiveness and efficiency in subsequent campaigns.

This information also helps sales teams personalize outreach. While your marketing team is delivering advertisements and content to your key accounts and warming them across multiple digital touchpoints, your sales team can use that shared information to personalize outreach. Equipping your sales team with these insights will help them deliver tailored messages that resonate with each lead, pushing them through the stages of the funnel and motivating them to purchase in an organized, effective manner. This will, in turn, increase ROAS (return on ad spend) and create a virtuous cycle of business growth in both the short- and long-term.

A report becomes even more actionable when context is applied to the numbers on the page. Instead of simply accepting the provided metrics, exploring the meaning behind them and strategizing around avenues for future engagement will allow you to spend your marketing budget wisely, reduce wasted spend, and focus on the accounts that matter most to your business. Doing so increases ROAS and makes insightful analytics reports an indispensable business tool.

Explore the pathway from targeted ad campaigns to brand engagement through to ROAS here:

 

 

 

Ready to speak with a digital advertising expert? Book a meeting below.


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The ABM And Analytics Journey

Posted on by Matt Shore
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The ABM And Analytics Journey

November 11, 2021 |
Matt Shore

Unite Sales and Marketing with Precise Analytics

The alignment of your sales and marketing departments is crucial to success in today’s online B2B landscape, but how do you get these two teams on the same page? The answer lies in transparent analytics.

Site Analytics from AdDaptive gives you an inside look into which target accounts from your ABM list are engaging with your website via your ad campaign. The process is easy. Simply provide AdDaptive with your ABM list while we target the key B2B accounts on your list with your ads. We then return with a Campaign Analytics report showing the progress of your ad campaign, and a Site Analytics report showing which accounts saw your campaign driving them to engage with your site.

With Site Analytics you can qualify warm accounts, alert sales to outreach opportunities, and quickly move these accounts through the funnel accordingly all without waiting for form fills. You can also use this information to retarget and adjust your future campaigns for heightened accuracy.

The infographic below is a visual guide on how to unite your sales and marketing efforts in order to engage your target accounts. Explore the power of Site Analytics today!

Infographic

 

 

Video

 

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The Campaign Journey With Account-Based Analytics

Posted on by Helen Neely
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The Campaign Journey With Account-Based Analytics

August 02, 2021 |
Helen Neely

Learn how to Achieve B2B Success Step-by-Step with AdDaptive’s Account Insight Reporting (AIR) Suite

The success or failure of ad campaigns depends on more than just the content and messaging. B2B campaigning has evolved into a cyclical process that, when optimized, relies heavily on analytics reporting from start to finish. The insights gained from this new level of reporting help businesses streamline their marketing efforts to focus on the most engaged accounts. From one campaign to the next, transparent account-based reporting fosters B2B growth at scale.

Many businesses have begun concentrating on collecting audience insights in order to customize advertising strategies and deliver personalized experiences, building trust and rapport with their accounts throughout the process. AdDaptive’s expert Account Insight Reporting (AIR) Suite, comprising both Campaign Analytics and Site Analytics, paints a complete picture of how a campaign influences not only account engagement, but website traffic as well. Prove the worth of a campaign by connecting each click down to the dollar.

The B2B advertising journey begins with creating an aligned business strategy for a specific audience. The audience is then targeted with tailored ads, and their engagement with these ads is closely monitored through analytics reports. Based on data sources which are constantly updated, these reports are then used to identify high-volume accounts and build an ABM list to target in future campaigns. These reports also reflect upon ad performance, lift, strategy, and more, enabling your business to alter future content and messaging to further increase each campaign’s ROI.

From building a strategy, to launching a campaign, to reviewing analytics reports and re-engaging target accounts, AdDaptive is here to help every step of the way. Visualize how our robust analytics offerings can aid your advertising journey and help your business attain its marketing goals with the following infographic.

 

 

 

Ready to speak with a digital advertising expert? Book a meeting below.


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Show Lift from Ad Campaigns among Target Accounts with Site Analytics

Posted on by Laura Bakopolus Goldstone
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Show Lift from Ad Campaigns among Target Accounts with Site Analytics

July 13, 2021 |
Laura Bakopolus Goldstone

Analyze Brand Engagement and Lift from Ads with AdDaptive’s New Site Analytics Report

For years, B2B advertisers have been searching for analytics reports with the utmost accuracy, which they can rely on to make strategic decisions. As such, beyond the precision of the data itself, advertisers need to know what to do with the report. A report is just a collection of numbers until someone makes sense of it, adding context and connecting a story through the data in order for the information to come to life. In other words, a B2B analytics report is most valuable when it is both accurate and actionable.

AdDaptive’s new Site Analytics report is the best of both worlds.

While AdDaptive has always been a leader in the industry when it comes to transparent analytics reports, we never rest. We are constantly looking for new ways to equip advertisers with the tools they will need to engage their target accounts, implement tailored outreach, and move prospects through the funnel. With the newest addition to AdDaptive’s robust B2B analytics offering, Site Analytics informs advertisers about their key accounts, illustrating engagement by account in association with a brand’s ABM efforts in a way that helps advertisers identify prospective companies’ interest through lift. As such, advertisers can clearly evaluate the effectiveness of their ad campaigns as evidenced by key accounts engaging with the content on their website after being shown ads. This, in turn, fuels funnel movement, as advertisers will use these insights to better engage and motivate their target audience.

Perhaps most valuably, leveraging Site Analytics reports will help advertisers decide what to do next — whether to target engaged accounts with more specific messaging in subsequent ad campaigns, to equip their sales team with engagement data that will lead to more personalized outreach, to create new content based on the preferences of their key accounts, or to add media type combinations to keep prospects engaged and moving through the funnel.

In other words, Site Analytics doesn’t just show the difference an ad campaign makes in terms of site traffic – it arms advertisers with valuable knowledge about their key accounts. AdDaptive’s team will then work with advertisers to figure out how best to leverage the data in the report to yield positive impact.

Site Analytics is now part of AdDaptive’s standard reporting suite offered to customers: Under the Account Insight Reporting (AIR) umbrella, customers now receive Campaign Analytics and Site Analytics reports. Using the Site Analytics report in conjunction with AdDaptive’s Campaign Analytics allows advertisers to learn more about their key accounts, understand how their content is resonating, and optimize how they reach their target audience. The two reports complement each other by showing data on the delivery and performance of an ad campaign (in the Campaign Analytics report) then illustrating key accounts’ engagement with content on-site (in the Site Analytics report), thus providing a holistic view of companies’ key accounts that will allow maximum strategic optimization toward KPIs.

To learn more and harness the power of AdDaptive’s Site Analytics offering, explore the content below:

 

Ready to speak with a digital advertising expert? Book a meeting below.


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Advanced Analytics For B2B Account-Based Marketing

Posted on by Mikaela Alioto
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Advanced Analytics For B2B Account-Based Marketing

August 31, 2020 |
Mikaela Alioto

Making the Most of B2B ABM Analytics

The B2B ad tech industry has largely championed the power of Account-Based Marketing (ABM); so much so, that the term is often used interchangeably with B2B. The conflation of the two terms is likely a result of blurring the standard idea of marketing to businesses (B2B) with the advanced technology and strategies required to achieve company-level targeting (ABM). AdDaptive’s sophisticated insights fuel our Account-Based Marketing, influencing every step of the ad campaign process. Our advanced analytics power targeting and elevate strategy informing campaign messaging. The result? Personalized ad campaigns that maximize engagement from “One-to-many” audiences to “One-to-one” accounts–AdDaptive’s signature advantage that consistently exceeds expectations.

Whether you are targeting a wide audience, specific vertical, or key accounts, reporting plays an important role in informing the strategy, targeting, and messaging of campaigns. Explore the role of ABM analytics at each stage below.

Strategy

With B2B ABM analytics, every decision is backed by verified data. Using ABM at every stage of your B2B ad campaign ensures that you can identify your target audience and deploy the right messaging. The catalyst for every successful campaign strategy is beginning with actionable data: Pre-and post-campaign reporting are essential for refining your strategy with industry-leading insights.

Targeting

In order to know your audience, you must first define who your target audience is. AdDaptive’s transparent, pre-campaign reports provide everything you need to know about your audience selection. Within AdDaptive’s Platform, you can either upload an ABM list of target accounts or build a custom audience in our segment builder tool. From there, pre-campaign analytics fueled by validated data identify firmographic qualifiers and key verticals that matter most to your business.

Messaging

Harnessing precise data enables you to craft appropriate messaging that not only reaches, but resonates. Each new insight translates to a new creative angle that can be taken to reach your audience where they are and answer the questions they are asking. Reporting throughout your campaign means messaging strategy can be optimized in real-time to maximize the level of engagement. From there, post-campaign reporting provides additional insights to ensure the success of your future ad campaigns.

By working with AdDaptive, you are making the most of B2B ABM analytics for far-reaching campaigns guaranteed to produce results.

For a better understanding of how advanced analytics power B2B ABM, Download our sharable ABM Pyramid chart:

 

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The Value Of Data Transparency During Economic Uncertainty

Posted on by Laura Bakopolus Goldstone
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The Value Of Data Transparency During Economic Uncertainty

May 11, 2020 |
Laura Bakopolus Goldstone

Data transparency has always been a differentiator in B2B advertising. In today’s economy, it may be more of a survival tactic than anything else.

Transparency isn’t everywhere. We’re not yet at the point where every marketer can see which companies are engaging, how they prefer to engage, or why they engage in one way versus another. But during times of economic uncertainty, when every dollar counts and media buys are scrutinized more closely than ever before, data transparency could be the prime way for companies to understand their impact, calculate their ROI, and determine future strategies – all of which may help them emerge stronger from this situation.

Companies need to prove their media plans are yielding appropriate returns; they need effective reporting to illustrate performance success and business impact. Analytics reports are like diamonds resulting from the increased pressure on B2B advertising success; if companies need to show campaign results with greater detail, tech vendors that can deliver comprehensive B2B ABM analytics reports – reaching a new level of data transparency – will outshine the rest.

Brands must be smart and careful with their messaging and advertising; they know it is most effective to provide informative content to build trust, but they also need to continue to drive revenue in order to outrun the pandemic. The best validation they can receive for their marketing efforts is data transparency and accountability from their ad tech vendors. B2B marketers want to know where their ads are being sent, which companies are seeing them, and what is happening as a result. This information is more pertinent now than ever, and ad tech vendors that can provide these comprehensive reports will help companies thrive through uncertain and difficult times.

Benefits of data transparency during economic uncertainty:

  • Learn about audience
  • Inform future strategies
  • Increase ROI
  • Minimize wasted spend
  • Drive business outcomes

A partner like AdDaptive can help marketers deliver their important messages to their intended audiences effectively and efficiently by providing extensive B2B ABM reports. This level of data transparency and accountability will make the company feel supported, as they can feel confident that they are strategizing wisely during this time.

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